“…Meat flavour, influenced by both pre‐slaughter factors, including feed, breed and age, 2 and post‐mortem factors, such as ageing, curing and storage, 3 are key determinants of consumer acceptability. Volatile constituents of the meat aroma profile are a complex mixture of alcohols, esters, organic acids, ketones, aldehydes, furans, pyrazines, hydrocarbons and sulphur‐based compounds, 4 resulting from major biochemical reactions such as the Maillard reaction, Strecker degradation, lipid oxidation and vitamin, carbohydrate and nucleotide degradation and their corresponding reaction products 5 . The ultimate outcome of this interplay of flavour‐related compounds is a range of olfactory, gustatory and trigeminal sensations during tasting 5 .…”