Unpacking the privacy paradox of consumers: A psychological perspective

Massara, Francesco; Raggiotto, Francesco; Voss, W. Gregory

doi:10.1002/mar.21524

Cited by 19 publications

(15 citation statements)

References 90 publications

(138 reference statements)

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“…Accordingly, a relevant challenge for future research is systematically incorporating these relevant dimensions of privacy concerns into more traditional models based on the TAM. Massara et al (2021) similarly find that the relationship between perceived privacy‐related risk and consent for personal data disclosure when purchasing online is mediated by consumers' mental accounting of risks and perceived benefits related to data disclosure and familiarity with the firm.…”

Section: Privacy and Retailingmentioning

confidence: 99%

Digital technologies and privacy: State of the art and research directions

Scarpi

Pizzi

Matta

2022

Psychology and Marketing

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Digital technologies have transformed every aspect of marketing and have brought consumer privacy front and center of research and discourse over the last two decades. Whereas companies and consumers have arguably benefited through the availability and use of data made possible by digitalization, consumer privacy-related concerns raise compelling questions that researchers, companies, and policymakers are addressing. In this review paper, we review privacy related to digital technologies in marketing, highlighting the constantly evolving nature of the field. We provide an overview of the rich contributions made by the articles in the special issue on digital technologies and privacy, and the original insights they provide for researchers and practitioners in four domains-communication, retailing, pricing, and product personalization. We identify and outline future research directions in each of these four domains to expand our understanding of privacy at the intersection of psychology and marketing by motivating new scholarly research and providing actionable insights to managers and policymakers.

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Section: Privacy and Retailingmentioning

confidence: 99%

Digital technologies and privacy: State of the art and research directions

Scarpi

Pizzi

Matta

2022

Psychology and Marketing

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“…Wang et al, 2019). Consumers regard disclosure of privacy without consent lose their trust and make them no longer anonymous (Massara et al, 2021;Prince, 2018). Once private information is disclosed, it threatens the data integrity and security of users, which may lead to malicious attacks on users.…”

Section: Bar Graphsmentioning

confidence: 99%

WeChat's Effect on Online Purchase Intention of Fast Moving Consumer Goods

Shaheen¹

2022

International Journal of Asian Business and Information Management

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The purpose of this study is to explore WeChat's effect on Fast Moving Consumer Goods (FMCG) online purchase intention among Chinese people in New Zealand. In this study, a quantitative research method is employed to collect primary data through an online survey with a questionnaire from 139 respondents in New Zealand. The findings reveal that WeChat is widely used by Chinese in New Zealand; with more than half of the respondents were using WeChat’s online shopping function. The WeChat users are mostly young people. When using WeChat to purchase, users in New Zealand are concerned about the interface on WeChat shopping, the recommendation of WeChat, the security and confidentiality of personal information on WeChat. These factors are highly correlated with online purchase intention. WeChat users agreed that WeChat is convenient, easy to use payment method. These two parameters are highly correlated with online purchase intention. On the contrary, WeChat users do not agree with product information, and other unfamiliar customers’ recommendation to buy FMCG through WeChat.

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“…The capture and use of consumer information have become fundamental for organizations and marketers, as it allows for improved customization of advertising and promotion strategies, as well as personalized and targeted products and services (Gabisch & Milne, 2014; King & Jessen, 2010). Whilst some consumers appear to act indifferent to privacy loss through personal information sharing (Acquisti et al, 2015; Kokolakis, 2017; Massara et al, 2021; Norberg et al, 2007), a large number of studies have documented rising consumer privacy fears due to an increasing collection and use of personal information by organizations (Brandimarte et al, 2012; King & Raja, 2012; Lwin et al, 2007; Martin & Murphy, 2017). Privacy concerns lead consumers to engage in subversion behavior, that is, decline information requests (Glenn & Monteith, 2014; Goldfarb & Tucker, 2012), or provide false information to enable them to use the service without having to provide actual, detailed information about themselves (Norberg & Horne, 2014; Plangger & Montecchi, 2020; Plangger & Watson, 2015; White et al, 2008; Xu et al, 2012).…”

Section: Introductionmentioning

confidence: 99%

Counteracting consumer subversion: Organizational privacy ethical care as driver of online information sharing

Thompson

Siamagka

2021

Psychology and Marketing

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With an ever‐increasing hunger for consumer data by firms, and despite many organizational efforts to reduce consumer privacy concerns, consumer subversion behavior towards information provision persists. Organizational privacy ethical care, an organizational behavior that goes beyond legislative action and moral codes, provides a new theory of how to overcome this issue. Across three studies, we develop and test theory which suggests an organizational ethic of care approach to privacy will have a positive impact on reducing consumer subversion behavior (i.e. increase consumers' willingness to share information and the accuracy of information they share). The correlational and causal results indicate that perceived organizational privacy ethical care is a positive driver of the amount and the accuracy of information consumers are willing to share with firms. The results also suggest partial support that this relationship is mediated through perceived information control and trust towards the organization. Thus, we provide some support for a better corporate approach to privacy, beyond previously suggested legislative and social responsibility standards, which allows for the reduction of consumer privacy concerns and subsequent subversion behaviors.

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Unpacking the privacy paradox of consumers: A psychological perspective

Cited by 19 publications

References 90 publications

Digital technologies and privacy: State of the art and research directions

Digital technologies and privacy: State of the art and research directions

WeChat's Effect on Online Purchase Intention of Fast Moving Consumer Goods

Counteracting consumer subversion: Organizational privacy ethical care as driver of online information sharing

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