‘Unintended’ audiences of alcohol advertising: exposure and drinking behaviors among Australian adolescents

Faulkner, Agatha; Azar, Denise; White, Victoria

doi:10.3109/14659891.2016.1143047

Cited by 8 publications

(17 citation statements)

References 13 publications

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“…Thirteen studies exclusively assessed exposure to digital alcohol marketing ( Alhabash et al, 2015 ; Chang et al, 2014 , 2016 ; Chen et al, 2016 ; Faulkner et al, 2017 ; Goldfarb & Tucker, 2011 ; Harris et al, 2015 ; Huang et al, 2015 ; Jones & Magee, 2011 ; Kheokao et al, 2013 ; Martino et al, 2016 ; Pinsky et al, 2010 ; Stautz et al, 2017 ). Exposure to alcohol marketing on branded websites, advertisements on nonbranded websites, social media, email, and downloadable content was assessed.…”

Section: Resultsmentioning

confidence: 99%

“…The remaining studies were cross-sectional surveys ( Chang et al, 2016 ; Faulkner et al, 2017 ; Goldfarb & Tucker, 2011 ; Jones & Magee, 2011 ; Kheokao et al, 2013 ; Pinsky et al, 2010 ), and they met 7.5 ( SD = 1.9) study quality criteria on average ( Table 3 ). Three cross-sectional studies assessed exposure to Internet advertising.…”

Section: Resultsmentioning

confidence: 99%

“…Three cross-sectional studies assessed exposure to Internet advertising. One found that exposure to Internet advertising significantly increased the odds of drinking in the past 12 months and past 4 weeks among males 12–15 years old ( Jones & Magee, 2011 ), whereas another found no associations ( Faulkner et al, 2017 ). A third assessed the impact of Internet ads immediately after exposure ( Goldfarb & Tucker, 2011 ).…”

Section: Resultsmentioning

confidence: 99%

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Exposure to Digital Alcohol Marketing and Alcohol Use: A Systematic Review

Noel

Sammartino

Rosenthal

2020

J. Stud. Alcohol Drugs Suppl.

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Objective: Alcohol marketing has proliferated on digital media, such as websites, social media, and apps. A systematic review was conducted to examine studies of associations between exposure to digital alcohol marketing and alcohol consumption. Method: Eight electronic databases were searched for “alcohol” and “marketing” through 14 February 2017. Studies were included if exposure to digital alcohol marketing and alcohol consumption, or related attitudes and intentions, were assessed. Studies were excluded if they only measured exposure to alcohol depictions posted online by family and friends. Study quality was also assessed. Results: In all, 25 studies were included, including 2 randomized controlled trials, 15 cross-sectional studies, and 8 prospective cohort studies. There was a consistent finding across studies that participation and engagement with digital alcohol marketing—such as clicking on an alcohol ad, visiting an alcohol-branded website, liking or sharing an ad on social media, or downloading alcohol-branded content—was positively associated with alcohol use. The effects of simple exposure to digital alcohol advertising were inconclusive. Proper blinding of subjects, measuring exposures before the outcomes, and measuring the exposures multiple times would improve study quality. Conclusions: Although more research is needed, existing studies suggest that engagement with digital alcohol marketing is positively associated with increased alcohol consumption and increased binge or hazardous drinking behavior. Governments should consider implementing digital alcohol marketing regulations under the precautionary principle as the alcohol industry’s self-regulated marketing codes are likely ineffective at protecting populations vulnerable to alcohol-related harm.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

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Exposure to Digital Alcohol Marketing and Alcohol Use: A Systematic Review

Noel

Sammartino

Rosenthal

2020

J. Stud. Alcohol Drugs Suppl.

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“…In studies that assessed young peoples’ exposure to alcohol advertising, positive relationships were found across media types including television, magazines and newspapers, movie, mixed media, bar and pub, internet, and brand allegiance ( Atkin et al, 1984 ; Faria et al, 2011 ; Faulkner et al, 2017 ; Gunter et al, 2009 ; Jones & Magee, 2011 ; Kinard & Webster, 2010 ; Lin et al, 2012 ; Morgenstern et al, 2011 ; Naimi et al, 2016 ; Peltzer et al, 2016 ; Ross et al, 2014a , 2015 ; Saffer & Dave, 2003 ; Siegel et al, 2016 ; Unger et al, 2003 ). For example, a British study reported positive associations between seeing alcohol advertising on television, in movies, and in magazines with past-month drinking frequency ( Gunter et al, 2009 ).…”

Section: Resultsmentioning

confidence: 99%

“…Four studies assessed associations between past-month or current alcohol use and exposure to alcohol promotion ( Clapp & McDonnell, 2000 ; Faulkner et al, 2017 ; Jones & Magee, 2011 ; O’Brien et al, 2014 ). Whereas one of these studies reported positive associations between alcohol promotion and past-month alcohol use ( O’Brien et al, 2014 ), two others observed null findings ( Faulkner et al, 2017 ; Jones & Magee, 2011 ). For example, a British study found that receiving alcohol industry sponsorship for a team or club was positively associated with young people’s current alcohol consumption ( O’Brien et al, 2014 ).…”

Section: Resultsmentioning

confidence: 99%

Alcohol Marketing and Adolescent and Young Adult Alcohol Use Behaviors: A Systematic Review of Cross-Sectional Studies

Finan

Lipperman‐Kreda

Grube

et al. 2020

J. Stud. Alcohol Drugs Suppl.

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Objective: This article provides a systematic review of cross-sectional research examining associations between exposure to alcohol marketing and alcohol use behaviors among adolescents and young adults. Method: Literature searches of eight electronic databases were carried out in February 2017. Searches were not limited by date, language, country, or peer-review status. After abstract and full-text screening for eligibility and study quality, 38 studies that examined the relationship between alcohol marketing and alcohol use behaviors were selected for inclusion. Results: Across alcohol use outcomes, various types of marketing exposure, and different media sources, our findings suggest that cross-sectional evidence indicating a positive relationship between alcohol marketing exposure and alcohol use behaviors among adolescents and young adults was greater than negative or null evidence. In other words, cross-sectional evidence supported that alcohol marketing exposure was associated with young peoples’ alcohol use behaviors. In general, relationships for alcohol promotion (e.g., alcohol-sponsored events) and owning alcohol-related merchandise exposures were more consistently positive than for other advertising exposures. These positive associations were observed across the past four decades, in countries across continents, and with small and large samples. Conclusions: Despite issues of measurement and construct clarity within this body of literature, this review suggests that exposure to alcohol industry marketing may be important for understanding and reducing young peoples’ alcohol use behavior. Future policies aimed at regulating alcohol marketing to a greater extent may have important short- and long-term public health implications for reducing underage or problematic alcohol use among youth.

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The sustainability in alcohol consumption: the “drink responsibly” frontier

Farace

Apicella

Tarabella

2020

BFJ

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PurposeThe excessive consumption of alcohol in numerous countries in the world, combined with the progressively younger age of the consumers, made it necessary for companies to use instruments of communication aimed at the development of consumption responsibility, so as to prevent reckless behaviour and the health risks thereto associated. The purpose of this paper is to assess the visibility and effectiveness of responsible consumption messages used for the sale of the product “beer” (on packaging and in advertisements); the study used a sample audience made up of teenagers and young adults from southern Italy.Design/methodology/approachThe methodology used was that of the focus group. Three interview sessions were conducted, one dedicated to teenagers, age 16–17 years, and two dedicated to young adult panels, age 20–24 years. A ten-question questionnaire was designed prior to the conduction of the focus groups, and it was used in all the sessions.FindingsThe study shows the weak efficacy of the “drink responsibly” communication campaigns carried out by beer manufacturers. The totality of the interviewees failed to remember the existence of the “drink responsibly” messages and, even after supplementary visual stimulation, they were mostly disinterested, defining the fact that companies from the alcoholic drinks industry carry out consumption awareness campaigns as an out-and-out nonsensical contradiction.Originality/valueThe survey draws attention to the perception by young audiences of the more recent “drink responsibly” communication campaigns carried out by beer manufacturers, aiming at encouraging a more responsible attitude to alcohol consumption. There still are not many such inquests aimed at determining the response of young people to the use of slogans and commercials connected to responsible drinking in the literature; therefore, this study aimed at filling this gap. In fact, the authors believe this study is important for assessing the effectiveness of such instruments for achieving greater responsibility in the use of alcoholic drinks, so as to develop better awareness in the ranks of youths. Among the new communication strategies that were proposed to the participants, there were video commercials containing responsible consumption messages and the new prohibition marks placed directly on the product labels.

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‘Unintended’ audiences of alcohol advertising: exposure and drinking behaviors among Australian adolescents

Cited by 8 publications

References 13 publications

Exposure to Digital Alcohol Marketing and Alcohol Use: A Systematic Review

Exposure to Digital Alcohol Marketing and Alcohol Use: A Systematic Review

Alcohol Marketing and Adolescent and Young Adult Alcohol Use Behaviors: A Systematic Review of Cross-Sectional Studies

The sustainability in alcohol consumption: the “drink responsibly” frontier

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