Unidentified advertising: Separating contents and radio owner responsibility

Molina, Clara Muela; Perelló-Oliver, Salvador; Ruiz, Jaime Hormigos

doi:10.1177/0267323116666480

Cited by 4 publications

(7 citation statements)

References 31 publications

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“…The sample also operationalised sound signals used to alert listeners that they were listening to a commercial. In all, 28.2% of the mentions were not preceded by such a signal, and 31.9% of the endorsements were not followed by one to mark the shift in content and inform the audience of the return to normal programming (Muela-Molina et al, 2016).…”

Section: Methodsmentioning

confidence: 99%

Journalists as radio advertising endorsers in news or talk radio stations

2018

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This exploratory investigation studies the presence of journalists as advertising endorsers in news or talk radio stations when a mention or testimonial is embedded within programme, the characteristics of these advertisements, and the degree of their involvement with the message and the product and brand. The research analysed all programming contents from a sample of national stations, focusing on type, subject and length of endorsement, role of endorser, and frequency of brand mention and call to action. The results show that many cases do not respect the codes of conduct of the sector and bypass the distinction between editorial and commercial contents.

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Section: Methodsmentioning

confidence: 99%

Journalists as radio advertising endorsers in news or talk radio stations

2018

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“…Advertorials are also very popular because of the diminishing effectiveness of conventional advertising methods. Conventional advertising itself is usually done through display ads which can be quickly recognised by readers as advertisements (Muela-Molina et al, 2016). This is the main reason why advertisers need new, more subtle promotional methods and techniques that are able to disguise the message.…”

Section: Introductionmentioning

confidence: 99%

“…In some countries, research focusing on advertorial phenomena has been done, for example, by Kim et al (2001), Eckman and Lindlof (2003), Erjavec-Kovacic (2010), Baerug andLoit (2011), Stephen andPatra (2015), Attasran et al (2015), Molina et al (2016), Li et al (2019, as well as Wilson and Baack (2019). This means that problematic journalistic and business practices have become phenomena that theoretically have implications for violations of journalistic ethics and impact journalistic independence.…”

Section: Introductionmentioning

confidence: 99%

When advertisements are disguised as news: the ethics problem in Indonesian mass media

Krisdinanto

2021

Indonesian Journal of Communications Studies

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The practice of obscuring news and advertising is still a problem in the Indonesian mass media. This research aimed to unravel journalistic ethics problems, especially those related to advertorials (advertisements delivered in an editorial style). The clear separation between news and advertisements is one of the two pillars of journalistic ethics, apart from separating facts and opinions to maintain journalistic independence. The research approach used was qualitative-descriptive, with data collection techniques through interviews (to journalists), observation and document searches. The results showed that most of the printed mass media studied tended to blur the boundaries between news and advertisements through various means, such as removing or shortening advertorial information.

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“…Radio PMs are adverts in which presenters weave product information into programming to persuade consumers without the latter necessarily knowing they are being sold to (Muela-Molina et al , 2016). PMs are often based on a script from the brand producer.…”

Section: Introductionmentioning

confidence: 99%

“…However, presenters are free to improvise their creative delivery of the message for more persuasive impact. They can be very effective given that they are embedded into programing with no direct cue about their commercial nature (Muela-Molina et al , 2016). Secondly, PMs leverage presenters’ celebrity status to enhance opportunity for audience engagement with the message (Perello-Oliver and Muela-Molina, 2017).…”

Section: Introductionmentioning

confidence: 99%

Cross-channel message consistency in herbal medicine advertising

Yeboah-Banin

Asante²

2020

IJPHM

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Purpose For many developing country citizens, traditional herbal medicines offer affordable alternatives to expensive orthodox options. Consumers learn about them from different sources including the packaging, which by regulatory demands must provide certain information. In countries such as Ghana, many herbal medicine brands combine packaging information with radio presenter mentions (PMs) as the primary modes of advertising. The purpose of this study is to compare radio PMs of herbal medicines to their packaging information to see how consistent they are in providing credible information to consumers. Design/methodology/approach The study uses comparative qualitative content analysis to compare information about disease indications, directions for use and warnings/cautions as provided on the packaging and in PMs to gauge the extent of their congruence. Findings Findings show that there are substantial cross-channel message differences. These differences range from under-representation to sometimes, blatant misinformation, suggesting the possibility that audiences will have difficulty relying on them for decisions. Research limitations/implications This study only addressed issues with the manifest content of herbal drugs’ packaging and PMs. It does not include any interviews with consumers to gauge the extent of their consciousness of the lapses identified, and how they are affected by such. In addition, the study sample is context-specific. Ghana presents an interesting setting for the study but it is none-the-less only one country, denying us the power to generalize the findings. Practical implications The study points to a need to pay closer attention to message salience and consistency where multiple channels are used in promoting herbal medicinal products. Due to their historically traditional context of consumption in many developing countries, regulatory frameworks on herbal medicine markets are often lax. This study calls attention to a need for better policing on how herbal medicinal products promote themselves, particularly where they use multiple media channels that introduce variations into their messages. Originality/value The study calls attention to the credibility of cross-channel messages in supporting consumers of medicinal products. Secondly, because of the predominance of the normative view in medical advertising, channels such as PMs that accommodate message variation and improvisation have eluded critical analysis. By its focus on the presenter mention advertising format, the study also draws attention of health communication scholars to begin to include emerging modes of medical advertising in their analysis.

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Unidentified advertising: Separating contents and radio owner responsibility

Cited by 4 publications

References 31 publications

Journalists as radio advertising endorsers in news or talk radio stations

Journalists as radio advertising endorsers in news or talk radio stations

When advertisements are disguised as news: the ethics problem in Indonesian mass media

Cross-channel message consistency in herbal medicine advertising

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