Understanding Younger Tourist’ Intention Toward Environmentally Responsible Behavior

Abstract

Despite the significant contribution of the tourist growth to the economics, besides the concern of its impact on the environment has gained much attention. This integrated green image in the theory of planned behavior to determine the factor influencing Younger tourist environmentally responsible intention behavior particularly recycling behavior intention. The study identified the factors influencing tourist environmentally responsible behavior within the lens of the theory Of Planned Behavior (TPB). The framework was tested with regression analysis with data collected from 229 younger traveler visiting in Bali, Indonesia. The result showed that environmental attitude, subjective norm have a positive impact on younger tourist environmentally responsible intention (recycling intention). Whereas, perceived behavior control does not influence intention. Further, Destination Green Image has a positive impact on environmental attitude. This finding provide an additional knowledge and understanding to the existing body literature of tourist behavior particularly in context of tourism environmentally responsible behavior. Practical and theoretical implication for sustainable tourism are proposed on this study.

Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

“…Because the TPB has good predictive and explanatory capabilities in behavior research, it is widely used in various aspects, There have been many studies used the TPB model in the research area of environmental behaviors (Yuriev et al, 2020;Alzubaidi et al, 2021;Aziz et al, 2021;Fenitra et al, 2021;Han, 2021;Zhang et al, 2021;Zheng et al, 2022), green purchase (Emekci, 2019;Han, 2020;Liu et al, 2020), revisit behaviors (Manosuthi et al, 2020;Meng et al, 2020;Abbasi et al, 2021;Deng et al, 2021;Soliman, 2021), food delivery services (Troise et al, 2020;Choe et al, 2021), destination choose (Juschten et al, 2019b;Liu et al, 2021;Azhar et al, 2022;Mohamad et al, 2022Mohamad et al, ), 10.3389/ffgc.2022 digital currency (Radic et al, 2022) these studies have shown that ATT, SN, and PBC positively affected the behavioral intention. Accordingly, this research proposes the hypothesis as follows:…”

“…To achieve a more sustainable society, encouraging hikers to participate in a variety of PEB can subsequently increase favorable environmental outcomes and lessen the severity of global environmental challenges (Goh, 2020;Udall et al, 2020;Choi and Kim, 2021;Esfandiar et al, 2022). Previous studies about PEB have generally focused on personal factors regarding tourists, such as their attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) mechanisms as well as the environmental behavioral intention of theory of planned behavior (TPB) (De Leeuw et al, 2015;Han, 2020;Meng et al, 2020;Yuriev et al, 2020;Alzubaidi et al, 2021;Aziz et al, 2021;Fenitra et al, 2021;Panwanitdumrong and Chen, 2021;Singh and Kaur, 2021;Zhang et al, 2021;Loureiro et al, 2022;Zheng et al, 2022); awareness of consequences (AC), ascription of responsibility (AR), and personal norm (PN) of the norm activation theory (NAM) (Meng et al, 2020;Alzaidi and Iyanna, 2021;Bai and Zhang, 2021;O'Connor and Assaker, 2021;Han et al, 2021;Cao et al, 2022;Jeon et al, 2022;Kang, 2022;Long et al, 2022;Loureiro et al, 2022;Song et al, 2022;Zhang et al, 2022). However, there are many influencing factors of personal PEB, and there are complex interrelationships, there are both have direct and indirect effects (Han, 2021).…”

Do Situations Influence the Environmentally Responsible Behaviors of National Park Visitors? Survey from Shennongjia National Park, Hubei Province, China

“…This research explored influential factors to provide a scientific basis for building a stronger environmental protection culture and increased ecological protection awareness. The existing studies on ERB place more attention on individual visitor characteristics [9][10][11]; however, external factors such as the situations experienced by visitors are less examined. Thus, the impacts of different external situation factors on visitor ERB were analyzed in this research.…”

Memorable Tourist Experiences in National Parks: Impacts on Future Intentions and Environmentally Responsible Behavior

“…The long-term socioeconomic and environmental health of a tourism destination depends on tourists' environmentally responsible behavior (TERB) [81][82][83], which is a key component of the destination management for sustainability [84,85]. It is frequently thought that environmentally responsible attitudes, knowledge, and behavior are all influenced by nature-based tourism [50,86].…”