Understanding the role of gender in bloggers' switching behavior

Factors for User Intention to Switch Browsers: A Cross-National Survey

“…In reality, they only favor an alternative while continuing using the service or product. These observations may explain why the PPM is the most used theory in the context of online service 2,13,15,16,23 ,and is a theory that has been applied to study consumer switching behavior in a variety of business research areas. …”

“…By examining 158 stayers and 141 switchers, Li et al 11 concluded that satisfaction is the most influential factor in distinguishing switchers from stayers. Similarly, in the context of bloggers' switch intention, Zhang et al 23 and Zhang et al 15 considered satisfaction as the important factor; in the case of switching intention among SNSs, Zengyan et al 12 and Wu et al 17 concluded that satisfaction holds significant influence for retaining current users. Accordingly, following the previous literature 2,10,11,12,13,15 , we used "satisfaction of using current web browser" to assess the push factor.…”

“…Therefore, investigations of what influences people to transition from one technological service to a similar one has increased over the past decade. This literature review shows that there are two streams of research regarding online users' post-adoption behavior: one explores adoption continuance by using theories of technology adoption 19,20,21,22 , and the other examines investigating consumer switching behavior by using PPM theory 2,13,15,16,23,24 . Considering that adoption is not synonymous with continuous use 25,26 , researchers have constructed their research models based on theories of technology adoption.…”

An Exploratory Study on Consumers Attention towards Social Media Advertising: An Electroencephalography Approach

“…For example, compared to men, researchers found that women are more aware of nonverbal social cues in a computer-mediated environment [16] and perceive a greater social presence in online communication [14], and that female bloggers are more sensitive to satisfaction and less responsive to attractive alternatives compared to their male counterparts [50].…”

Switching Behavior between Social Networking Sites : Exploring The Philippine Case of Friendster Versus Facebook

“…Although the adoption and acceptance of technologies is important in the information systems (IS) field, Zhang et al [33] …”