Abstract:Because web browsers offer essential Internet-based services with no clear profit model and no registration or login requirements, this empirical study examined the factors influencing user intention to switch Internet browsers. Through the cross-national survey, this study found neither satisfaction nor familiarity significantly influences switching intention among respondents in any country, whereas experience, attraction, and preference considerably influenced the switching intention of users in all three c… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.