Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model

Zhu, Dongqing; Chang, Ya Ping; Luo, Jian Jun

doi:10.1016/j.tele.2015.06.001

Cited by 133 publications

(150 citation statements)

References 31 publications

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“…Web 2.0 is defined as "a wide array of electronic applications (e.g., social networks, review websites, blogs, interactive websites and photo-and video-sharing platforms), which facilitate interactions among individuals and among companies and users" (Herrero, et al, 2015(Herrero, et al, , p.1574. Through these platforms, especially social media, consumers easily form communities of members who share similar interests in a structured set of social relationships (Zhu et al, 2016). Thus, experiences with tourism products and services are shared in the form of photos, comments and reviews and are easily accessed by others (Ho & Lee, 2015).…”

Section: Background On E-tourism and Its Adoption By Consumersmentioning

confidence: 99%

Consumers’ acceptance of information and communications technology in tourism: A review

Ukpabi

Karjaluoto

2017

Telematics and Informatics

218

154

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The impact of information and communications technology (ICT) in tourism (e-tourism) has altered the ways tourism services are accessed and consumed. Ubiquitous and highly innovative ICTs provide different channels for consumers to use tourism services; thus, studies on e-tourism are numerous and fragmented. Different factors account for how consumers embrace these channels. The purpose of this study is to review studies on consumers' acceptance or adoption of e-tourism in order to group the studies, synthesize the theories, models and frameworks used and identify the antecedents influencing consumers' etourism acceptance and usage. A total of 71 studies from 2005-2016 (inclusive) from both tourism-based and non-tourism-based journals were selected, synthesized, and included. Based on their contexts, similarity and relevance, the 71 studies were segregated into three distinct groups. This study found that research among the groups is uneven. Implications and research directions are suggested.

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Section: Background On E-tourism and Its Adoption By Consumersmentioning

confidence: 99%

Consumers’ acceptance of information and communications technology in tourism: A review

Ukpabi

Karjaluoto

2017

Telematics and Informatics

218

154

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“…The emergence of e-WOM has changed the way consumer interact with other consumers and business via SNSs [11]. Consumers actively exchange opinions, ideas and information about the brand, product or company among the online brand communities influencing the purchasing decision of the members in the online brand community [12].…”

Section: Introductionmentioning

confidence: 99%

The Impact of Electronic-Word-of Mouth on e-Loyalty and Consumers’ e-Purchase Decision Making Process: A Social Media Perspective

Perera¹,

Nayak²,

Nguyen³

2019

IJTEF

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The idea behind the concept of Electronic Wordof-Mouth (e-WOM) is important to the visibility of individuals and businesses on social media. Although the e-WOM is increasingly adopting in Vietnam, the association of e-WOM with social media among Vietnamese is an under-researched area.Accordingly, drawing on Social Cognitive Theory, this study aims to identify the role of e-WOM in developing e-loyalty and thus e-purchase. This study develops a model consisting of e-WOM as an independent variable, e-loyalty, and e-purchase as dependent variables, and information credibility, information quality and information usefulness as mediating variables. Analyzing the data obtained from 120 online brand members, this study shows that e-WOM has a significant positive impact on e-loyalty and e-purchase. Furthermore, information credibility, information quality, and information usefulness strengthened the relationship between e-WOM and e-loyalty. Index Terms-e-loyalty, e-purchase, e-WOM, social media.Rajkishore Nayak is currently a senior lecturer at the Centre of Communication and Design, RMIT University, Vietnam. He completed his Ph.D from the School of Fashion and Textiles, RMIT University, Australia. He has around 15 years' experience in teaching and research related to fashion and textiles. He published about 90 peer-reviewed papers in national and international journals. Recently, Rajkishore was awarded with the "RMIT

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“…Assim, a qualidade da informação (central) e a credibilidade da fonte (periférica) são considerados determinantes chave para os consumidores decidirem se a informação é útil, sendo postulado que a utilidade da informação desempenha um papel importante na adoção da informação (Sussman & Siegal, 2003). Visto que a influência da informação pode variar de pessoa para pessoa (Cheung et al, 2008;Sussman & Siegal, 2003), o modelo desenvolvido por Sussman eSiegal (IAM) visa explicar como os indivíduos são afetados pela informação, de modo a adotá-la, adaptado para o contexto de plataformas de comunicação mediadas pelo computador, sendo assim um modelo adequado para estudos de eWOM (Cheung et al, 2008;& Watts, 2008;Zhu et al, 2016).…”

Section: Figuraunclassified

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2018

gestaoedesenvolvimento

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Resumo: Os websites de social media são principalmente impulsionados por conteúdos gerados pelos indivíduos e a sua popularidade exponenciou a capacidade de influência das comunicações interpessoais sobre produtos ou serviços no comportamento dos consumidores entre redes sociais online. Este estudo examinou os determinantes do Electronic Word-of-Mouth (eWOM) transmitido pela lista de contactos no Facebook que influenciam a intenção de compra dos consumidores. O modelo testado é adaptado do modelo Information Acceptance (IACM) de Erkan e Evans (2016). Os objetivos de pesquisa consistem na investigação de características da informação (qualidade e credibilidade de informação), do recetor (atitude em relação à informação e necessidades de informação) e do emissor (credibilidade da fonte) que exercem maior impacto na influência do eWOM no comportamento do consumidor. A utilidade da informação foi considerada como antecedente chave das respostas de comportamento (adoção da informação e intenção de compra). Dados recolhidos através de um questionário online a 294 utilizadores do Facebook residentes em Portugal foram analisados através da técnica de modelação de equações estruturais baseada no método de mínimos quadrados parciais (PLS-SEM). As características do recetor demonstraram ter o maior nível de influência na intenção de compra. A qualidade da informação não demonstrou efeito sobre a intenção de compra. Adicionalmente, a credibilidade da informação apresentou um efeito mediador total sobre a qualidade da informação e a credibilidade da fonte na perceção de utilidade de informação. Palavras-chave: eWOM; intenção de compra; Facebook; modelo de equações estruturais (SEM); mínimos quadrados parciais (PLS) 1 Católica Porto Business School: aandrade@porto.ucp.pt

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Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model

Cited by 133 publications

References 31 publications

Consumers’ acceptance of information and communications technology in tourism: A review

Consumers’ acceptance of information and communications technology in tourism: A review

The Impact of Electronic-Word-of Mouth on e-Loyalty and Consumers’ e-Purchase Decision Making Process: A Social Media Perspective

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