Understanding the impact of Turkish TV series on inbound tourists

Kantarcı, Kemal; Başaran, Murat Alper; Özyurt, Paşa Mustafa

doi:10.5367/te.2016.0558

Cited by 16 publications

(8 citation statements)

References 13 publications

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“…The growing popularity of Turkish soap operas, both historical and contemporary, proves the interest of the Croatian population in Turkey. In this regard, research findings support the conclusions made by Bolan et al (2011) and Kantarci et al (2017) about the necessity of closer collaboration and joint strategic approach of the tourism and film industries for destination (in this case Turkey) image building. The findings that negative perceptions are primarily related to human rights and gender inequality might (with caution) be interpreted as a result of cultural differences between the countries and of long-held stereotypes about conservative female dependence on male family members.…”

Section: Discussionsupporting

confidence: 82%

The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas

Došen

Previšić

Krupka

et al. 2018

IJCTHR

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Purpose This paper aims to further enhance the understanding of elements relevant to creating affection for a country’s identity, culture and values. Design/methodology/approach An overview of theoretical contributions is followed by a description of exploratory research on the overall image of Turkey. Survey-based empirical data (a convenience sample consisting of 838 Croatian citizens) are analysed using Statistica v7; mean values and a t-test are applied. The importance-performance Analysis (IPA) is also performed. The level of the respondent’s actual knowledge of Turkey is analysed by examining the content of their associations. Findings Research findings support a proven multidimensionality of the country/destination image construct. Turkey has become an appealing tourist destination; its image consists of positive associations that point to the effectiveness of soap operas broadcast abroad and promotional investments into the creation of the country image in foreign markets. Negative perceptions are related to human rights and gender inequalities. Limitations implications The use of a convenience sample (with predominantly female respondents) places a clear constraint on generalising the findings. Consequently, the results should be treated only as indicative. Furthermore, the one-country nature of the study limits the implications to theory. Practical implications Findings that soap operas might be a valuable source for Turkey’s image formation, and as such affect subsequent consumer behaviour, provide valuable insights for tourism and international marketing professionals who are either already in business or who are planning to internationalise future activities. Originality/value The study adds to the existing knowledge suggesting that popular culture, i.e. soap operas, is an interesting dimension of country/destination image deserving of further research.

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Section: Discussionsupporting

confidence: 82%

The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas

Došen

Previšić

Krupka

et al. 2018

IJCTHR

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“…Finally, this study explores the internal mechanism of film-induced tourism. This study found that in previous research on film and television tourism, scholars had discussed the mechanism of film-induced tourism from identity conversion ( Kantarci et al, 2017 ; Du et al, 2020 ), motivation transfer ( Rittichainuwat and Rattanaphinanchai, 2015 ; Hetland et al, 2016 ; Oviedo-García et al, 2016 ), and demand change ( Kim and Kim, 2018 ; Qiang et al, 2019 ; Teng, 2021 ), however, the research mostly stayed at the basic stage and did not deeply explore its internal mechanism. This study has introduced “empathy” as the medium in which the mechanism occurs and has profoundly expounded that “empathy” as a medium can promote the audience-to-tourist identity change, film watching-to-traveling motivation transfer, and interest-to-expectation demand change, providing profound insights into the development of film and television tourism.…”

Section: Research Conclusionmentioning

confidence: 80%

The Mediating Role of Empathy in the Internal Mechanism of Film-Induced Tourism

Yao

Zeng

et al. 2022

Front. Psychol.

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With the advent of the information age and advancement of digital technology, film and television tourism is developing rapidly under the joint action of the film industry and tourism industry, and has become a crucial form of cultural and entertainment consumption for individuals to pursue a better life in the new age. This study designs three experiments from the perspectives of identity conversion, motivation transfer, and demand change to conduct an empirical study on the mediating role of empathy for further exploring the internal mechanism of film-induced tourism in film and television tourism. The findings suggest that the three mediation hypotheses are all valid, indicating that film-induced tourism involves identity conversion from audiences to visitors, motivation transfer from watching to traveling, and demand change from interest to expectation through emotional media.

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“…This dimension distinguishes this study from other food experience studies. According to Kantarci et al (2017), TV series increase curiosity about a culture and travel motivation toward the destination of that culture. For example, the Magnificent Century is one of the most popular Turkish TV series and has been exported to over 70 countries.…”

Section: Discussion and Conclusion Conclusionmentioning

confidence: 99%

Components of tourists' palace cuisine dining experiences: the case of ottoman-concept restaurants

Öğretmenoğlu

ÇIKI

Kesici

et al. 2023

JHTI

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PurposeIn the field of tourism, numerous studies have been conducted on tourists' food experiences. However, more studies are needed to comprehend tourists' dining experience in unique cuisines. Thus, the main purpose of this study was to examine the components of tourists' dining experiences related to palace cuisine foods.Design/methodology/approachIn this study, a qualitative approach was adopted to capture the components of tourists' dining experiences. The online narratives of tourists (n = 911) who had experienced Ottoman palace cuisine in Istanbul were obtained from an online travel platform (TripAdvisor) and analyzed using content analysis.FindingsSeven main components were revealed: perceived authenticity, perceived service quality, knowledge, a sense of royalty, food specialties and attributes, a memorable experience and a sense of awe.Practical implicationsBy identifying components of the palace cuisine dining experience and their relevant importance, the findings of this study can increase service providers' knowledge and facilitate their jobs. To be able to meet the expectations of tourists experiencing the palace cuisine, service providers can improve their services by considering research results.Originality/valueResults revealed that obtained six dimensions were parallel with previous studies on food experience; however, this study uncovered a previously unexplored dimension named a sense of royalty. This can be shown as the unique contribution of this study to the tourist food experience literature.

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Understanding the impact of Turkish TV series on inbound tourists

Cited by 16 publications

References 13 publications

The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas

The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas

The Mediating Role of Empathy in the Internal Mechanism of Film-Induced Tourism

Components of tourists' palace cuisine dining experiences: the case of ottoman-concept restaurants

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