Understanding the hispanic market

An exploratory study of motives for Mexican nationals to shop in the US: More than meets the eye

“…Adding to the literature on outshopping (Hawes and Lumpkin, 1984;Jamal et al, 2006;Jarratt, 1998Jarratt, , 2000Ortega, 1994;Samli and Uhr, 1974;Wang, 2004), our results show that all outer variables, quality of products, quality of services, fashion consciousness, and shopping enjoyment, are antecedents to cross-border shopping behavior for Mexican nationals. Among these four variables, shopping enjoyment has the largest path coefficient with respect to shopping frequency, a finding that lends support to the discussion that not only do Hispanic consumers simply enjoy shopping (Bellenger and Valencia, 1982;Engel et al, 1993), but for consumers in general shopping enjoyment is an important factor to visit brick-and-mortar stores (Cox et al, 2005). As shopping motives can be categorized as utilitarian such as search for quality of products and services and hedonic such as shopping enjoyment (Arnold and Reynolds, 2003;Wang, 2004), it seems that the importance of hedonic value of shopping trip must be properly noted for outshopping.…”

“…People from different spectrums of the Mexican society consider shopping in the US as a fun event, which has entertainment benefits for the whole family. In fact, not just the opulent segment, middle-class Mexicans in large numbers can afford to shop in the US Research also shows that Hispanic consumers really enjoy shopping (Bellenger and Valencia, 1982). Thus, we propose the following hypotheses:…”

Demographic and Psychographic Antecedents of Community Participation: Applying a Social Marketing Model

“…In traditional consumer behavior, psychographic variables have been found to exert significant influences on different consumption activities (Townsend, 1987). In fact, marketers have argued that activities, interests, and opinions are often more effective than demographics in understanding consumer behavior (Bellenger & Valencia, 1982;Heath, 1996;Maibach et al, 1996;Riche, 1989;Townsend, 1987). The central theoretical notion here is cognitively oriented and based on the premise that individuals maximize the consistency among their attitudes directed at different objects (product categories and brands) and issues (Dutta & Youn, 1999).…”

Cultural Differences in Shopping for Luxury Goods: Western, Asian, and Hispanic Tourists

“…The luxury products purchased in Australia include mink furs and diamonds (Phau & Prendergast, 2000). Hispanic shoppers tend to buy large appliances and computer equipment (Dimanche, 2003) and shop in small stores (Bellenger & Valencia, 1982). The demand for luxury is increasing in Asia as evidenced by the proliferation of American and European branded houses (Chung & Zaichkowsky, 1999;Dubois & Duquesne, 1993;Robinson, 1996).…”