Understanding the factors affecting consumers' continuance intention in mobile shopping: the case of private shopping clubs

Abstract

This study aims to determine the factors affecting the continuance intention in using mobile shopping apps and websites. Within the scope of the study, a research model is proposed that integrates an information systems (IS) expectation-confirmation model (ECM), flow theory, and trust. Structural equation modelling (SEM) was employed to analyse data collected from 518 users of the most popular private shopping clubs in Turkey. The results revealed that the variables of perceived usefulness, satisfaction, and enjoyment directly and significantly affected the consumers' continuance intention in using the private shopping clubs' mobile apps and websites. The focus dimension of the flow experience was not found to have a significant effect on either consumer satisfaction or continuous usage intention. Another interesting result of the study is that, contrary to the general belief in the literature, the trust dimension does not have a significant effect on consumers' continuance intention.

The role of user adaptation and trust in understanding continuance intention towards mobile shopping: An extended expectation-confirmation model

“…Although this insignificant association is in conflict with some prior research (e.g., Shao et al, 2019;K. Wu et al, 2011), it reinforces the results of numerous reported empirical investigations in m-commerce settings (Bölen & Özen, 2020;Cao et al, 2018;Susanto et al, 2016). Instead, trust indirectly affects CI via users' adaptation, by which they accommodate a mobile platform, adjust how to perform mobile transactions, and interact with online vendors and related parties.…”

“…Presently, despite intensive research on user continuance usage (e.g., Bhattacherjee & Lin, 2015;Bölen & Özen, 2020;Marinković et al, 2020), only a few studies take into account the user's adaptation perspective (e.g., Jasperson et al, 2005). Although the significance of user adaptation and its motivating effect on continued use have been noticed (Beaudry & Pinsonneault, 2005;Bhattacherjee & Harris, 2009;Cooper & Zmud, 1990;Karahanna et al, 1999), surprisingly, however, there has been no empirical evidence of the relationship of the adaptation with user intention to continue as reported (Ambalov, 2018;Nabavi et al, 2016;Shaikh & Karjaluoto, 2015).…”

Please do not disturb: the effect of Zero-Contact Marketing on Korean consumers' decision-making process

“…This study adds to the evidence that Zero-Contact Marketing is applicable to the relationship between consumers' motivation and attitude/emotion formation, WOM and retention through motivation theory, the servicescape model and TRA by validating previous studies. First, in line with Tyrväinen et al (2020) and Bölen and Özen (2020), the SEM results illustrate a direct and significant positive relationship between the motivations (intrinsic and extrinsic) and attitudes toward Zero-Contact Marketing. The findings suggest that intrinsically and extrinsically motivated shoppers who seek hedonic and utilitarian purposes are more likely to form positive attitudes toward Zero-Contact Marketing when it is offered.…”

“…For example, people engage in behaviors to achieve utilitarian values (e.g. saving time) that are detachable from the behaviors themselves (Bölen and Özen, 2020; Feng et al , 2016). Therefore, extrinsic motivation triggers a range of goal-oriented actions from which individuals expect to receive incentives from the results (e.g.…”

Continuance Intention Customer Analysis On Online Accounting Software Usage

“…If the product's performance exceeds expectations, the customer will be very happy. Research from (Bölen & Özen, 2020) regarding continuance intention to use online shopping sites shows that perceived usefulness has a positive effect on satisfaction. Based on this description, the following research hypothesis is formulated:…”