Understanding the Dynamics of the Individual Donor’s Trust Damage in the Philanthropic Sector

Abstract

Although trust is long known to be critical to predict behaviors in a charitable context, little research has examined trust damage and its effects on giving behavior. Trust damage is an intermediate state between trust and distrust, rather than a simple reversal or extension, and can change over time. Our research explores individual donor's trust damage through a dynamic evolution. Across the longitudinal survey, we conclude that the trust damage of pre-giving, giving, and post-giving stage plays different roles in the decision-making process. Trust damage does not play a direct role in the giving intention, but it can indirectly affect giving intention through its impact on perceived benefit and perceived risk. Individual donor's satisfaction has a strong effect on post-giving trust or continual trust damage, which in turn positively affects future giving intention and behavior. Several important insights for practitioners in the nonprofit sector are also discussed.Résumé Bien que la confiance soit depuis longtemps connue pour être essentielle pour prévoir les comportements dans un contexte caritatif, peu de recherches ont porté sur la détérioration de la confiance et ses effets sur le comportement de don. La détérioration de la confiance est un état intermédiaire entre la confiance et la méfiance, plutôt qu'un simple revirement ou développement, et peut évoluer avec le temps. Nos recherches explorent la détérioration de la confiance du donateur individuel à travers une évolution dynamique. Dans une enquête longitudinale, nous concluons que la détérioration de la confiance dans l'étape précédant le don, celle du don et celle après celui-ci, joue différents rôles dans le processus décisionnel. La détérioration de la confiance ne joue pas un rôle direct dans le comportement de don réel, mais elle peut influer indirectement sur un comportement de don à travers son impact sur le bénéfice et le risque perçus. La satisfaction du donateur individuel a un effet déterminant sur la confiance après le don ou la détérioration continue de la confiance, qui affecte à son tour positivement le comportement de don futur. Plusieurs idées importantes pour les professionnels dans le secteur à but non lucratif sont également examinées.Zusammenfassung Zwar gilt das Vertrauen seit langem als ein wichtiger Verhaltensprädiktor im gemeinnützigen Kontext; doch haben sich nur wenige Forschungsarbeiten mit dem Thema Vertrauensschädigung und deren Auswirkungen auf das Spendenverhalten beschäftigt. Die Vertrauensschädigung ist keine simple Umkehrung oder Ausweitung, sondern vielmehr eine Stufe zwischen Vertrauen und Misstrauen, und sie kann sich mit der Zeit ändern. Unsere Studie untersucht die Vertrauensschädigung individueller Spender durch eine dynamische Entwicklung. In der gesamten Längsschnittbefragung kommen wir zu dem Schluss, dass die Vertrauensschädigung vor der Spendenleistung, zum Zeitpunkt der Spendenleistung und nach der Spendenleistung unterschiedliche Rollen im Entscheidungsprozess spielt. Die Vertrauensschädigung spielt kei...

Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors

“…- (Einolf et al, 2013;van Leeuwen and Wiepking, 2013;Wiepking and van Leeuwen, 2013;Bekkers and Wiepking, 2011); and 4) the behavior of the promoter or fundraiser -How? - (Hou et al, 2017;Tremblay-Boire and Prakash, 2017;Beldad et al, 2015;van Leeuwen and Wiepking, 2013;Wiepking and van Leeuwen, 2013;Bekkers and Wiepking, 2011). We specifically draw on these determinants with the intention to build a set of hypotheses about their potential influence on the success of DCF campaigns promoted via digital platforms.…”

“…Information asymmetry characterizes the relationship between donors and promoters organizations since the former are usually deprived of full (and updated) information on how their contributions are used (Beldad et al, 2015). The information provided and their effective and transparent behavior, is crucial to minimize the effects of toxic charity in the intention of giving, especially when charitable services are provided abroad (Hou et al, 2017;Tremblay-Boire and Prakash, 2017;van Leeuwen and Wiepking, 2013;Bekkers and Wiepking, 2011). In response to this information gap, potential donors may collect information on potential beneficiaries, as well as on the governance and previous performances of promoters, whether they intend to contribute offline or online.…”

Antecedents of Trust Towards the Attitude of Charitable Organisation in Monetary Philanthropic Donation Among Generation-Y

“…Furthermore, despite the significant influence caused by the donors' personal factors on philanthropic behaviours displayed by public, these factors do not result in the increase of charitable contribution. In spite of the generosity shown by the individual donors, due to the distance between the donors and recipients, it is required for the donors to place their entire trust on the CO to channel their donation (Hou, Zhang, & King, 2017;Ritchie, Swami, & Weinberg, 1999).…”

Unpacking Donor Retention: Individual Monetary Giving to U.S.-Based Christian Faith-Related, International Nongovernmental Organizations

“…Hou, Zhang and King [71] utilized the logic of self-perception developed by Bem [72] to examine how donors make sense of a breach of trust and the decision-making behavior deployed by donors to restore their violated trust. This logic is particularly useful in understanding donor retention behavior for it posits that rather than determining whether an INGO is worthy of continual trust (exercised, for instance, through repeat monetary giving), donors come to view themselves as a trusting or a trustworthy person.…”