2022
DOI: 10.5267/j.ijdns.2022.4.009
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Understanding the determinants of digital shopping features: The role of promo code on customer behavioral intention

Abstract: This paper empirically identifies the predictors influencing the use of promo code in Jordan. This research extended TAM and TBP models with perceived enjoyment and brand image in the context of digital shopping features. The study utilized 379 surveys distributed in Jordan and analyzed the data using SEM. Findings of this study confirmed the proposed model, where brand image, perceived enjoyment, perceived behavior control and social influence significantly predict customers behavioral intention to use promo … Show more

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Cited by 11 publications
(6 citation statements)
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“…Moreover, many similar studies used the five-point Likert scale (e.g. Al-Gasawneh et al, 2022;Al-Abdallah et al, 2022;Hammouri et al, 2022;Han et al, 2020;Dandis and Eid 2022;Joudeh et al, 2021;Dandis et al, 2021;Chou and Chen, 2018). Table 2 provides information on the measurement items.…”
Section: Research Methods and Designmentioning
confidence: 99%
“…Moreover, many similar studies used the five-point Likert scale (e.g. Al-Gasawneh et al, 2022;Al-Abdallah et al, 2022;Hammouri et al, 2022;Han et al, 2020;Dandis and Eid 2022;Joudeh et al, 2021;Dandis et al, 2021;Chou and Chen, 2018). Table 2 provides information on the measurement items.…”
Section: Research Methods and Designmentioning
confidence: 99%
“…Word-of-mouth (WOM) via social media is the most reliable information source available on the Internet (Abubakar &Ilkan, 2016). It enables buyers to research brands and goods, make comparisons, and gain knowledge from the experiences of other users of a certain brand, good, or service before making a purchase (Park et al, 2021;Hammouri et al, 2022). Social networking websites are thought to make excellent eWOM platforms (Kim et al, 2014) Users can publish comments in the form of written text, photographs, videos, or even applications.…”
Section: Ewommentioning
confidence: 99%
“…(2020) as the process of collecting useful information about each customer in order to achieve client loyalty (Al-Diabat B., 2020). CRM, as defined by Sadeq, is a high-value businessoriented mindset that combines marketing and service with information technology to develop long-term relationships with customers to raise their value, acquire their loyalty, and retain them (Hammouri et al, 2022c; Al-Diabat B., 2020). There has been an evolution of the CRM idea.…”
Section: Literature Review Customer Relatio0nship Management (Crm)mentioning
confidence: 99%