Understanding the determinants of digital shopping features: The role of promo code on customer behavioral intention

Hammouri, Qais; Altaher, Asmahan M.; Al-Gasawneh, Jassim Ahmad; Rabaa'i, Ahmad A.; Aloqoo, Abdalrazzaq; Khataybeh, Heba

doi:10.5267/j.ijdns.2022.4.009

Cited by 12 publications

(7 citation statements)

References 1 publication

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“…Moreover, many similar studies used the five-point Likert scale (e.g. Al-Gasawneh et al, 2022;Al-Abdallah et al, 2022;Hammouri et al, 2022;Han et al, 2020;Dandis and Eid 2022;Joudeh et al, 2021;Dandis et al, 2021;Chou and Chen, 2018). Table 2 provides information on the measurement items.…”

Section: Research Methods and Designmentioning

confidence: 99%

The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants

Dandis

Wallace-Williams²,

Ni³

et al. 2022

TQM

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PurposeThe aim of this study is to examine the role of relational benefits and brand experience measurements on willingness to pay more (WPM), effects of word of mouth (WOM) and repurchase intention (RI) in fast-food restaurants (FFR).Design/methodology/approachEmploying an online questionnaire survey with a sample size of 503 respondents, the quantitative methodology included multiple regression and factor analysis to facilitate the analyses of data.FindingsRelational benefits and their dimensions (confidence, special treatment and social benefits) found to positively impact WPM, WOM and RI. With reference to brand experiences, the current study found that behavioural and intellectual experiences have significant and positive effects on WPM, WOM and RI. Surprisingly, no positive significance was identified between sensory experiences and WPM, WOM and RI.Practical implicationsThe findings show that relational benefits and brand experience dimensions play an essential role in improving brand loyalty.Originality/valueThe current study subscribes to the concept of relationship marketing theory, suggesting that loyalty to FFRs can be enhanced by offering customers relational benefits and augmenting their brand experiences.

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Section: Research Methods and Designmentioning

confidence: 99%

The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants

Dandis

Wallace-Williams²,

Ni³

et al. 2022

TQM

View full text Add to dashboard Cite

show abstract

“…Word-of-mouth (WOM) via social media is the most reliable information source available on the Internet (Abubakar &Ilkan, 2016). It enables buyers to research brands and goods, make comparisons, and gain knowledge from the experiences of other users of a certain brand, good, or service before making a purchase (Park et al, 2021;Hammouri et al, 2022). Social networking websites are thought to make excellent eWOM platforms (Kim et al, 2014) Users can publish comments in the form of written text, photographs, videos, or even applications.…”

Section: Ewommentioning

confidence: 99%

Mediating Role of E-Word of Mouth on the Relationship between Visual Social Media Marketing and Customer Purchase Intention in Jordanian Real Estate Companies

2023

QAS

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This research examines the effect of visual social media marketing on customer purchase intention in Jordanian real estate companies while considering the mediating role of electronic word of mouth. Jordanian real estate companies are currently dealing with difficult marketing conditions and an environment that is becoming more competitive. A thorough study of the prior and current literature served as the foundation for the conceptual model of the investigation. The research model includes the visual social media marketing dimensions (informative content, entertainment content, and remunerative content) as independent variables that influence customers' purchase intentions as a dependent variable through electronic word of mouth as a mediating factor. The research uses descriptive and analytical techniques. To collect 300 questions disseminated via Google Forms, a convenience sample strategy was used. Received 225 replies. To analyze data and assess hypotheses, PLS was used in structural equation modeling (SEM). The findings of the hypothesis demonstrate a strong influence of visual social media marketing and electronic word of mouth on purchase intention. The association between visual social media marketing and purchase intention is mediated through electronic word of mouth. The findings offer Jordanian real estate companies' insights into the most effective ways to use visual social media marketing to entice customer to make purchases.

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“…(2020) as the process of collecting useful information about each customer in order to achieve client loyalty (Al-Diabat B., 2020). CRM, as defined by Sadeq, is a high-value businessoriented mindset that combines marketing and service with information technology to develop long-term relationships with customers to raise their value, acquire their loyalty, and retain them (Hammouri et al, 2022c; Al-Diabat B., 2020). There has been an evolution of the CRM idea.…”

Section: Literature Review Customer Relatio0nship Management (Crm)mentioning

confidence: 99%

Business process and digital self-efficacy as a mediate role on customer relationship management and customer loyalty

2022

Central European Management Journal

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The goal of this research was to analyze how customer relationship management, Business Process, and employee digital Self-efficacy affected customer loyalty (CL) in Jordan Telecommunication Company. The primary goal of this research is to develop a conceptual framework for analyzing the most important aspects that may affect the implementation of CRM in Jordan Telecommunication Company. Literature was culled from studies that examined the connection between customer loyalty and factors including customer relationship management, Business Process, and employee digital Self-efficacy. The suggested research model for further testing is illustrated at the conclusion of the study.

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Understanding the determinants of digital shopping features: The role of promo code on customer behavioral intention

Cited by 12 publications

References 1 publication

The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants

The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants

Mediating Role of E-Word of Mouth on the Relationship between Visual Social Media Marketing and Customer Purchase Intention in Jordanian Real Estate Companies

Business process and digital self-efficacy as a mediate role on customer relationship management and customer loyalty

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