Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

Abdelsalam, Samah; Salim, Naomie; Alias, Rose Alinda; Husain, Omayma

doi:10.1109/access.2020.2993671

Cited by 84 publications

(79 citation statements)

References 101 publications

(141 reference statements)

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“…Abdelsalam et al (2020) developed a causal-chain framework for online impulse buying in social commerce based on the S–O–R model which determined the various factors (i.e. social-related factors, website-related factors, consumer characteristics, and marketing-associated factors) which influenced the consumer's online impulse buying behaviors and their interrelationships in an S-commerce context.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…As consumer expectations keep rising and e-commerce sales continue to surge, the popularity of online shopping and the widespread adoption of social networking sites (SNSs) have recently led to a new e-commerce paradigm called social commerce (s-commerce). S-commerce, considered a subset of e-commerce, uses social media to facilitate social interactions between consumers and brands, promoting the buying and selling of products and services (Abdelsalam et al , 2020; Hossain and Kim, 2020). Those trends pose a great challenge for traditional stores to keep up.…”

Section: Introductionmentioning

confidence: 99%

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Impulsive purchasing and luxury brand loyalty in WeChat Mini Program

Rao

2021

APJML

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PurposeThis study aims to explore the impact of the use of the WeChat Mini Program by luxury brands on consumers' fashion impulsive purchasing and brand loyalty.Design/methodology/approachThe stimulus–organism–response (S–O–R) model is adapted to construct a model (i.e. stimulus: patron status, informativeness and entertainment; organism: perceived enjoyment and perceived usefulness; responses: impulse buying behavior and luxury brand loyalty). An online survey was conducted by 200 Chinese participants who experienced WeChat Mini Program and luxury brand purchase.FindingsThe results indicate that luxury consumption related factors, task-related factors and mood-related factors in WeChat Mini Program have positive effects on consumers' impulsive purchasing behavior through perceived enjoyment and perceived usefulness.Research limitations/implicationsThis study provides a new understanding about factors influencing consumers' behaviors and brand loyalty in WeChat Mini Program.Originality/valueThe mobile social platform has been considered as an advanced tool for advertising. As the most popular mobile social media used by over 1 bn monthly active Chinese users—WeChat, little research attention has been attracted by researchers. To stress the WeChat Mini Program's role in the S-commerce background can fill the gap between the literature of the utilization of new marketing tools in retailing, marketing and the whole fashion industry. In terms of marketing management, the paper conducted research that participated by new generation consumers and offers some practical managerial implications for brands, retailers and marketers to generate new business models and marketing strategies.

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Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Impulsive purchasing and luxury brand loyalty in WeChat Mini Program

Rao

2021

APJML

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“…Researcher have shared that the business activities and consumer buying patterns are changed due to Covid-19 ( Ting et al, 2020 ; Cogley, 2020 ; Mao, 2020 ). Consumer buying behaviour is complicated and subjective reality especially in the presence of social commerce ( Aragoncillo and Orus, 2018 ; Abdelsalam et al, 2020 ; Algharabat et al, 2020 ). Other researchers stated social media enhanced the information sharing among consumers through online rating, sponsored ads, online reviews, social motivation, and social influencers ( Alalwan et al, 2017 ; Alalwan, 2018 , 2020 ).The social media has increased the online purchasing behaviour therefore many businesses and consumers are engaged because it facilitates to take optimal buying decision ( Alalwan, 2018 ; Alalwan et al, 2019 ; Baker Qureshi et al, 2019 ).…”

Section: Introductionmentioning

confidence: 99%

Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic

Naeem

2021

Journal of Retailing and Consumer Services

285

238

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“…Now with COVID-19 global pandemic, online shopping has been increasing at a rapid pace and more studies are needed to capture the consumer behavior during and postglobal pandemic. Some of the latest studies found that online shopping (e-shopping) has also resulted in increase in impulse buying (Abdelsalam et al, 2020;Verma and Singh, 2019). As user behavior is undergoing significant changes in the present day post-COVID global pandemic, more and more studies are needed to unravel these changes.…”

Section: Discussionmentioning

confidence: 99%

Trust and product as moderators in online shopping behavior: evidence from India

Davis¹,

Gnanasekar²,

Parayitam

2021

SAJM

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PurposeThe present study is aimed at examining the antecedents of online shopping user behavior and customer satisfaction. More specifically, (1) the effect of social influence, variety seeking behavior, advertising and convenience on user behavior, and (2) the effect of user behavior on customer satisfaction are examined.Design/methodology/approachA conceptual model is developed and tested after verifying the psychometric properties of the survey instrument. Data were collected from 556 respondents from three major cities (Hyderabad, Chennai and Bangalore) in the southern part of India using structured instrument. Hierarchical regression is performed. Measurement model was checked using structural equation modeling (Lisrel package).FindingsThe results reveal that (1) social influence, (2) variety seeking, (3) advertising, (4) convenience, (5) trust and (6) product factors were positively related to online user behavior. Results also show that user behavior is significantly and positively related to customer satisfaction. The hierarchical regression results also showed moderating effects of (1) trust in the relationship between social influence, variety seeking and user behavior, and (2) product factors in the relationship between advertising, convenience and user behavior. Finally, results suggest that user behavior is partially mediating the relationship between trust and customer satisfaction, i.e. trust has both direct and indirect effect on customer satisfaction.Research limitations/implicationsAs with any survey-based research, the present study suffers from the problems associated with self-report measures viz., common method bias and social desirability bias. However, the authors attempted to minimize these limitations by following appropriate statistical techniques.Practical implicationsThis study contributes to both practicing managers and the literature on advertising. The study suggests that trust and product play a major role in strengthening the relationship between antecedents and user behavior.Originality/valueThis study provides new insights about the importance of gaining trust in influencing consumer behavior. The conceptual model the authors developed is novel in the sense not many studies are available in India to empirically examine the moderating relationships of trust and product in consumer behavior.

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Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

Abstract: This paper funded by Universiti Teknologi Malaysia (UTM) under the University Research grant number (Q.J130000.2528.18H56).

Cited by 84 publications

References 101 publications

Impulsive purchasing and luxury brand loyalty in WeChat Mini Program

Impulsive purchasing and luxury brand loyalty in WeChat Mini Program

Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic

Trust and product as moderators in online shopping behavior: evidence from India

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