Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds

Green, Melanie C.; Brock, Timothy C.; Kaufman, Geoff

doi:10.1111/j.1468-2885.2004.tb00317.x

Cited by 851 publications

(378 citation statements)

References 35 publications

(27 reference statements)

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“…This term, however, is seldom found in communication and media research. A closer examination of the studies in this field revealed that users' experience with media has been measured using various terms and in many ways; media use habit [12], media use [13] and media enjoyment [14]. These studies indicate that the frequency or pattern of media usage and the feelings resulted from the usage have been equated to the experience with the media.…”

Section: Literature Reviewmentioning

confidence: 99%

Experiencing the Digital News: The multiple dimensions of users’ experience in news media use

Omar

Mustafa

2017

SHS Web Conf.

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Abstract. The term media experience is seldom defined explicitly by communication and media scholars. Most often, it refers to media use and the feeling (such as enjoyment) resulted from the use. To fill this void, the present study turns to presence studies which espouse the idea of being there in mediated environment. As online news use involves a kind of mediated experience, this study adopts the existing measure of presence to determine the multiple dimensions of online news experience. A Principal Component Analysis (PCA) was used to establish the dimensions of the experience in this exploratory study. Four dimensions were extracted from the analysis: para-social interaction, transportation, absorption and social realism. The study found that online news users were experiencing beyond ordinary description; they interacted with the news, absorbed in the narrative world, and to certain extent felt that they were being transported into such world and also experienced the realism that the news stories tend to convey. Implications for understanding the experience in news media use from presence perspective are discussed.

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Section: Literature Reviewmentioning

confidence: 99%

Experiencing the Digital News: The multiple dimensions of users’ experience in news media use

Omar

Mustafa

2017

SHS Web Conf.

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“…In contrast, a broader narrative with a compelling voice captivates attention by promoting identification with the story and eliciting deeper emotional reactions (20,21), keeping the audience anticipating developments and conclusions. Indeed, serial writers have relied on this phenomenon for decades, using cliffhangers at the ends of comic book issues and television episodes to draw viewers back for the next installment.…”

Section: Prescriptive Scientific Narrativesmentioning

confidence: 99%

“…(The 1980 Dallas episode resolving "who shot J.R." was the highest-rated show in TV history at the time.) This involvement reduces the kind of resistant reactions that may arise in other contexts (5,7,12), creating a selfmotivating vehicle for information delivery (3,20).…”

Section: Prescriptive Scientific Narrativesmentioning

confidence: 99%

Prescriptive scientific narratives for communicating usable science

Downs

2014

Proc. Natl. Acad. Sci. U.S.A.

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In this paper I describe how a narrative approach to science communication may help audiences to more fully understand how science is relevant to their own lives and behaviors. The use of prescriptive scientific narrative can help to overcome challenges specific to scientific concepts, especially the need to reconsider long-held beliefs in the face of new empirical findings. Narrative can captivate the audience, driving anticipation for plot resolution, thus becoming a self-motivating vehicle for information delivery. This quality gives narrative considerable power to explain complex phenomena and causal processes, and to create and reinforce memory traces for better recall and application over time. Because of the inherent properties of narrative communication, their creators have a special responsibility to ensure even-handedness in selection and presentation of the scientific evidence. The recent transformation in communication and information technology has brought about new platforms for delivering content, particularly through interactivity, which can use structured self-tailoring to help individuals most efficiently get exactly the content that they need. As with all educational efforts, prescriptive scientific narratives must be evaluated systematically to determine whether they have the desired effects in improving understanding and changing behavior.decision making | adolescents | interactive video

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“…Entertainment-education research has found that feeling similar to characters, or adopting characters' perspective while viewing, can increase self-efficacy and positively impact story-consistent attitude and behavioral intentions (Green, Brock, & Kaufman, 2004;Sood, 2002;Wilkin, Valente, Murphy, Cody, Huang, & Beck, 2007). The E-ELM (Slater & Rouner, 2002) posits that identification and transportation function similarly in narrative persuasion.…”

Section: Future Researchmentioning

confidence: 99%

Exploring Subtext Processing in Narrative Persuasion: The Role of Eudaimonic Entertainment-Use Motivation and a Supplemental Conclusion Scene

Cohen

2016

Communication Quarterly

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This study sought to expand current narrative persuasion models by examining the role of subtext processing. The extended elaboration likelihood model suggests that transportation leads to persuasion by reducing counterarguments to stories' persuasive subtexts. The model implicitly argues that transportation should reduce total subtext processing, including counterarguments and intended elaboration. But this study reasoned that people with stronger eudaimonic motivation to have meaningful entertainment experiences, would put more effort into processing stories' subtexts while engaging with the narrative. Because less eudaimonically motivated individuals may be at risk for missing the subtext, it was also expected that adding a supplemental conclusion scene that reiterates the intended message would facilitate persuasion.Following a pre-test survey, 201 undergraduate students were randomly assigned to view an episode of the crime drama Numb3rs: one of two versions of "Harvest," designed to promote organ donation (with or without a conclusion scene), or a control episode. After viewing, participants completed a thought-listing task and second survey.Results show that "Harvest" did not result in persuasive outcomes related to organ donation. Transportation was a marginally significant positive predictor of total subtext processing. Contrary to predictions, eudaimonic motivation negatively predicted amount of total subtext processing.Eudaimonic motivation also negatively (but marginally) predicted doctor mistrust, but this effect was moderated by conclusion condition: eudaimonic motivation was negatively associated with doctor mistrust only in the no conclusion condition. Eudaimonic motivation was also negatively (but marginally) associated with intended elaboration. Further examination showed that, compared to people with low eudaimonic motivation, those with high eudaimonic motivation were less likely to engage in intended elaboration, but only in the no conclusion condition. This pattern of findings provides indirect evidence that intended elaboration was responsible for decreasing doctor mistrust among people with high eudaimonic motivation who saw the conclusion. But surprisingly, intended elaboration was not directly related to any persuasive outcomes.The findings tentatively suggest that transportation and subtext processing can coexist and that eudaimonic motivation can affect the extent to which viewers engage in subtext processing during narrative engagement. The results also indicate that supplemental conclusions may be useful tools for narrative persuasion. Nobody has influenced my development as a scholar more than Cindy Hoffner. Her research and teaching inspired me, and her mentorship gave me the skills, professional socialization, and confidence to become an independent scholar. This dissertation is a direct product of her hours of dedication, her firm guidance, her unrelenting patience, and her unwavering faith in me. I hope that I one day have the opportunity to be half as good a mentor to ...

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Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds

Cited by 851 publications

References 35 publications

Experiencing the Digital News: The multiple dimensions of users’ experience in news media use

Experiencing the Digital News: The multiple dimensions of users’ experience in news media use

Prescriptive scientific narratives for communicating usable science

Exploring Subtext Processing in Narrative Persuasion: The Role of Eudaimonic Entertainment-Use Motivation and a Supplemental Conclusion Scene

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