“…Although there already exists ample research on consumer behavior in the context of Covid-19 (e.g., Kirk and Rifkin, 2020 , Omar et al, 2021 ), existing research on food-related behaviors has emphasized the changes in eating behavior in the days of the Covid-19 (e.g., Coulthard et al, 2021 , Molina-Montes et al, 2021 , Tribst et al, 2021 ) and how they relate to demographic and situational factors. Little research (except for Choi et al, 2021 , Kim and Huang, 2021 , Salnikova and Grunert, 2020 ) has addressed how psychological constructs related to consumer culture (i.e., consumer global-local identity, locavorism, and consumer xenocentrism) affect food-related consumer behavior and specifically preference for local foods in the days of the Covid-19.…”