Sustainable Choices and Behaviors among Eco-Friendly Museum Travelers: Exploring the Drivers of Sacrifice, Visit, Pay, and WOM Intentions

Abstract

This research developed a sturdy theoretical framework that offers a better comprehension regarding customer approach intentions for eco-friendly museum products. Using a quantitative process, the apparent role of ecological value, connectedness to nature, social pressure, pro-environmental reputation was explored. Data quality testing demonstrated the validity of the construct measures. The critical mediating nature of customer-product relationship quality and feeling of pride was unveiled by conducting a structural analysis. In addition, the feeling of pride was a prominent factor determining sacrifice, visit, pay, and word of mouth (WOM) intentions. Social pressure played a major role in building relationship quality, whereas pro-environmental reputation was a key contributor to increase the feeling of pride. The model contained a strong prediction power for intentions. Results of this study contribute to enriching the extant knowledge regarding customer pro-environmental decision-making process, which is helpful for an eco-friendly museum and its success.

Smart tourism technologies towards memorable experiences for museum visitors

“…Furthermore, in terms of museum service marketing, to test the role (Han et al , 2021) of STT services, we use the mediation effect to prove that the provision of STTs is not a supplementary service to the original service of the museum but an independent service. This shows that even if the experience in the substantive stage is not good in museum tourism, a high-quality STT experience can be provided, and a memorable experience can be created for tourists.…”

“…This study adopted measurement scales from previous research and developed a self-administered smart museum questionnaire. The question design was based on STTs (Jeong and Shin, 2020), servicescape (Bitner, 1992; Meng and Choi, 2018; Su and Teng, 2018), MTEs (Jeong and Shin, 2020; Kim, 2018), and satisfaction models (Han et al , 2021; Rahman et al , 2020) for all construct sources and questions (Table 2). In line with the study about STTs, servicescape, MTEs mentioned above, this study used a seven-point Likert scale for responses, ranging from 1 (strongly disagree) to 7 (strongly agree).…”

“…Tourist satisfaction and behavioural intentions are two essential elements for the success of tourist destinations and the planning of their marketing strategies (Jeong and Shin, 2020). Satisfaction will promote destination recommendations and increase the likelihood of revisits (Han et al, 2021). Thus, the following hypotheses:…”

“…Behavioural intention, including word of mouth (WOM), revisit intentioin (RI) and pay intention (Han et al , 2021), and previous research has suggested that customer attitudes directly impact behavioural intentions (Li et al , 2016). Researchers and practitioners have extensively used the degree and direction of differences in service quality, including perceptions and expectations, to assess visitors’ museum experiences (Su and Teng, 2018).…”

Functions of Currency before and after COVID-19: Is Bitcoin Sustainable for Tourism?

“…However, in spite of the outbreak of COVID-19, it still falls short of much research in the functions of virtual currency, which has been a payment method for tourists both before and after COVID-19. Due to the importance of the COVID-19 pandemic, there is a plethora of research on the pandemic disease linked with tourist behavior [27][28][29]. Both a case study of Andalusia in Spain analyzing tourist sentiment and an analysis of determinants influencing decision making for tourism journeys during the COVID-19 pandemic are exemplified [30,31].…”