“…Moreover, as subjective norm becomes more positive, behavioural intention to participation also becomes more positive (Kuo & Dai, 2012). Further, studies have shown no significant relationship between SN and intention (Chau & Hu, 2001;Lewis et al, 2003) whereas other studies depict the opposing outcome (Chan & Lu, 2004;Jen-Ruei et al, 2006;Ramayah et al, 2004;Taylor & Todd, 1995;Venkatesh & Davis, 2000). It is with these findings that this study states the subsequent hypothesis: Ajzen (1985) identified perceived control behaviour as influencing behavioural intention and directly influencing actual behaviour.…”