“…Online advertising has become extremely popular in recent years. For example, banner ads, pop-up ads, sponsorships, pay-per-click ads, text link ads, advergame, and button advertising are flooding in the webpages (Belanche, Flavián, & Pérez-Rueda, 2017;Chiu, Lo, & Hsieh, 2017;Duff & Faber, 2011). These ads help enterprises build advertisement awareness, brand awareness, brand image, and intent to purchase (Chiu, 2019;Hsu, Chang, Kuo, & Cheng, 2017;Hwang & Jeong, 2016;Kang, 2019).…”