Understanding How Consumers Categorise Health Related Claims on Foods: A Consumer-Derived Typology of Health-Related Claims

Hodgkins, Charo; Egan, Bernadette; Peacock, Matthew; Klepacz, Naomi; Miklavec, Krista; Pravst, Igor; Pohar, Jurij; Gracía, Azucena; Groeppel‐Klein, Andrea; Rayner, Mike; Raats, Monique M.

doi:10.3390/nu11030539

Cited by 31 publications

(24 citation statements)

References 30 publications

(44 reference statements)

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“…Some factors related to customers may also be important to the effect of NCs. Nutrition knowledge, motivation to adopt a healthy diet, health consciousness and consumers’ difficulty to understand claims may modulate the effect of NCs [ 9 , 10 , 13 , 14 , 15 , 16 ]. As a summary of all the potential factors influencing the effect of NCs on food choices, Oostenbach proposed a conceptual model in 2019 [ 10 ].…”

Section: Introductionmentioning

confidence: 99%

Nutrition Claims Frequency and Compliance in a Food Sample of the Spanish Market: The BADALI Study

2020

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Nutrition claims (NCs) have been shown to affect customers’ perceptions and behaviour. In Europe, they are regulated by Regulation (EC) No 1924/2006. The aim of this work was to analyse the prevalence and compliance of NCs according to this regulation in Spain. For this purpose, we used the BADALI database, which included 3197 foods present in the Spanish market. Our results show that 36.1% of all foods carried NCs, at a rate of 3.3 NCs/food. The prevalence was very heterogeneous among food groups. Nuts and seeds, legumes and non-alcoholic beverages were the groups with the highest prevalence. Micronutrients, fat, fibre and sugars were the nutrients most referred to in NCs. Overall, the compliance was low, with 49.2% NCs correct. Fibre and proteins were the nutrients with most correct NCs. Vegetables and non-alcoholic beverages were the food groups with the highest proportion of correct NCs. The main reason for incorrect NCs was because the amount of the nutrient was not stated in the label. The results of our study reveal that the aim of the European Commission to ensure a high level of protection for consumers regarding NCs has not been fulfilled. Therefore, we consider it crucial that European institutions invest in guaranteeing regulation compliance.

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Section: Introductionmentioning

confidence: 99%

Nutrition Claims Frequency and Compliance in a Food Sample of the Spanish Market: The BADALI Study

2020

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“…The definition of the term ‘healthy’ is not always consistent, and nuances and subjective conceptualizations persist among consumers [ 1 ]. Scholars and researchers have paid significant attention to health claims, and particular emphasis has been placed on labels reporting the nutrition and healthiness of foods [ 4 , 5 , 6 ], that aim to allow consumers to also better identify functional foods, even in the absence of direct or specific knowledge. Recent studies on consumers’ perceptions of the healthiness of olive oil have indicated that consumers feel that it is a naturally healthy food.…”

Section: Introductionmentioning

confidence: 99%

The Role of Individual Knowledge in Functional Olive Oil Preferences: Does Self-Coherence Lead to Different Health Attributes Perception?

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Strano

Maesano

et al. 2020

Foods

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This study examined whether health cues influence the choices of olive oil consumers with different degrees of knowledge about the nutritional properties of olive oil. To this end, a direct survey on the consumption of healthy extra-virgin olive oil was implemented by examining the stated preferences of a sample of consumers. Two econometric analyses were carried out to identify the drivers of the consumption of olive oil with high polyphenol content. The logistic model was chosen as the most suitable method to answer the research questions. The results revealed a general consensus among consumers regarding the beneficial properties of olive oil consumption. Moreover, the findings show that different degrees of individual knowledge act as distinctive drivers in influencing the health perception of olive oil consumers. Finally, this study verified that, even for healthy foods, consumers’ choices are strongly dependent on their own self-coherence. As a consequence, consumers’ knowledge or beliefs that orientate their attitudes are influenced by different motivations and attributes.

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“…2017; Hodgkins et al . 2019; Hung & Verbeke 2019) and this article aims to outline the background and rationale for an EIT Food‐funded project in this area, with the consumer‐facing title Health Claims Unpacked .…”

Section: Introductionmentioning

confidence: 99%

Developing a digital toolkit to enhance the communication of health claims: The Health Claims Unpacked project

et al. 2020

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Consumer understanding and acceptance of health claims are influenced by a variety of factors including personal knowledge and familiarity with the information, characteristics of the product (such as the ingredients) and the way the claim is presented (e.g. wording and visual aids such as symbols). The official wording of authorised EU health claims is set by the European Commission (EC), though there is some flexibility, in that food companies can change the wording to aid consumer understanding of the claim as long as the original meaning is retained and the modified version does not mislead. An EIT Food‐funded project with the consumer‐facing title Health Claims Unpacked, consists of an international consortium aiming to develop a digital toolkit to investigate consumers’ responses to health claims and aid their understanding thereof. Developed firstly in English (and now also in other EU languages such as German, French and Polish), the toolkit is informed by research in linguistics, design, nutrition science, technology and behavioural economics as well as focus groups with consumers and interviews with the food industry. The format of the toolkit is an interactive web app comprising activities which are used to gather data regarding consumers’ responses to different kinds of linguistic, semiotic (signs and symbols) and marketing cues related to health claims and how these cues impact their understanding of the relationship between nutrients/food components and health, trust in the message and willingness to pay for products. The data will be used to provide information on the preferences of different demographic groups on the wording of health claims and to provide recommendations for stakeholders aiming to enhance the communication of health claims on food and drink labels.

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Understanding How Consumers Categorise Health Related Claims on Foods: A Consumer-Derived Typology of Health-Related Claims

Cited by 31 publications

References 30 publications

Nutrition Claims Frequency and Compliance in a Food Sample of the Spanish Market: The BADALI Study

Nutrition Claims Frequency and Compliance in a Food Sample of the Spanish Market: The BADALI Study

The Role of Individual Knowledge in Functional Olive Oil Preferences: Does Self-Coherence Lead to Different Health Attributes Perception?

Developing a digital toolkit to enhance the communication of health claims: The Health Claims Unpacked project

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