1994
DOI: 10.1007/bf01096270
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Understanding global change: A cognitive perspective on communicating through stories

Abstract: Human behavior must be changed in order to ameliorate the adverse effects of global change. However, numerous studies have shown that durable change is difficult to achieve unless people have an adequate understanding of the problem and of appropriate behavioral solutions. Creating such an understanding has not been easy; the very nature of global change makes effective communication difficult. This paper proposes that one reason information has been unsuccessful is that it is not generally structured to take … Show more

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Cited by 68 publications
(26 citation statements)
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“…Furthermore, if the provided information fails to change the already confirmed perception of an information receiver about the information provider, transparency may still not be achieved. Changing people's perception is not an easy task, and it needs continuous exposure to structured information which utilises their information processing methods [41] and it also requires constant social interactions with the people [71]. Since perception is subjective, different information receivers perceive the same information in different ways, and they respond to information according to their own perception [70].…”
Section: Information Perceptionmentioning
confidence: 99%
“…Furthermore, if the provided information fails to change the already confirmed perception of an information receiver about the information provider, transparency may still not be achieved. Changing people's perception is not an easy task, and it needs continuous exposure to structured information which utilises their information processing methods [41] and it also requires constant social interactions with the people [71]. Since perception is subjective, different information receivers perceive the same information in different ways, and they respond to information according to their own perception [70].…”
Section: Information Perceptionmentioning
confidence: 99%
“…Thus it provides a case study to explore whether climate change communications utilising vivid images and stories, as advised in much of the literature (e.g. Futerra, 2005;Kearney, 1994;Trumbo and Shanahan, 2000), might be effective, or whether 'disaster narrative' framing of the information militates against this.…”
Section: The Age Of Stupidmentioning
confidence: 99%
“…Both historical and comparative approaches take account of the power dynamics underlying any production of knowledge. At the same time, they insist that local knowledge be taken seriously and given opportunities to interrogate scientific perspectives, a process already occurring in a variety of settings (Cronon, 1992;Kearney, 1994;Agrawal, 1995;Watson-Verran and Turnbull, 1995;Wynne, 1996;Sillitoe, 1998;Usher, 2000).…”
Section: Discussion: Intersecting Narratives?mentioning
confidence: 99%