Understanding farmers’ eco-friendly fertilization technology adoption behavior using an integrated S-O-R model: The case of soil testing and formulated fertilization technology in shaanxi, china

Abstract

The rapid development of high-standard farmland construction has triggered explosion of farmland cultivated land protection technologies in recent years. Contemporary, eco-friendly fertilization technology (EFFT) are rapidly becoming main force to achieve food security and promote the national ecological strategy. Hence, based on the extended stimulus-organism-response (S-O-R) theoretical analysis framework, this empirical research 295 field interview data of farmers in the high standard farmland grain main production area in Shaanxi Province, a developing country context, to analyze the mechanism of external incentives on farmers’ eco-friendly fertilization technology adoption behavior, further tested to examine the mediating effect of intrinsic perception and moderating effect of the family endowment. We applied the methodological approach, partial least square structural equation modeling (PLS-SEM), to test the hypothetical model. The results show that external incentives can effectively improve farmers’ technology adoptive behavior; internal perception has a significant positive effect on adoptive behavior, and it plays an intermediary role between external incentives and eco-friendly fertilization technology adoption behavior; family endowment has a significant positive effect on farmers’ technology adoption behavior, but the moderating effect of family endowment in external incentive-technology adoption behavior relationship is not significant. Therefore, we should choose appropriate and flexible government regulations, and give full play to the role of premium incentives, so as to improve the motivation of farmers to adopt eco-friendly fertilization technology.

A Study on Farmers’ Participation in Environmental Protection in the Context of Rural Revitalization: The Moderating Role of Policy Environment

“…Therefore, at present, it is urgent to explore a new way to promote rural environmental protection to achieve good governance, and "participation" is the main way to form a pattern of "good governance" of rural ecological environments. The natural "presence" of farmers determines that the effective governance of rural ecological environments cannot be separated from the participation of farmers [1]. Fei Meng et al [2] believe that "without the participation and contribution of farmers, environmental protection cannot be realized".…”

The role of sustainable agriculture practices and knowledge in shaping farmer attitudes and attachment to agriculture

“…Reduced soil fertility and economic pressures are closely tied to both internal and external variables. According to Dong et al (2022), there was an annual shift in agricultural land use of 187,720 ha. The majority of the converted property was put to use as building lots and for the construction of homes.…”

“…It is also a site rich in history and poignant symbols (Caffaro et al, 2020). Farmers' interest in farming is lowered as a result of the change in land usage, which causes feelings of loss Dong et al (2022), joy, grief, and nostalgia (Alexander et al, 2020). Changes from the boundary are regarded as in-ef􀅫iciency, which means that given the existing use of production components, the present level of production could be raised or a lesser proportion of the production components might be generated (Pawa, 2020).…”

“…In the literature on rural studies, the relationship between farmers and landowners has been extensively examined and debated. According to Dong et al (2022), farmers are more likely to defend their land the more connected they are to it. Additionally, several works Kaler and Ruston (2019); Pawa (2020); Tama et al (2021) have described a similar link with nature.…”

From Technology Adoption to Scientific Application: Can Agricultural Extension Services Effectively Promote Farmers’ Scientific Fertilization?

“…It is generally accepted that changes in farmers' fertilization behavior are influenced not only by their demographic, psychological, household, and production and business characteristics [2][3][4], but also by external incentives and government regulation [3][4][5]. For farmers, transitioning from traditional fertilization methods to scientific fertilization methods is a complex decisionmaking process to decide whether to adopt new technologies and new products, often relying on multiple information channels to help make decisions [6].…”