DOI: 10.18174/426783
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Understanding entrepreneurship at the base of the pyramid in developing countries : insights from small-scale vegetable farmers in Benin

Abstract: 2002) view the poor as potential consumers with low purchasing power, to which multinational companies (MNCs) from advanced economies could create innovative and affordable products (Kolk et al., 2013). In doing so, these companies could increase their profits and lift an important number of poor people at the BoP out of poverty. The second strand contrasts with the first. Rather than viewing the low-income socioeconomic population segment at the BoP as a potential market for MNCs, locally-driven entrepreneurs… Show more

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Cited by 3 publications
(8 citation statements)
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“…So far, the farmers' EO literature has focused on its impact on absorptive capacity (Gellynck et al, 2015) and farm business performance (Matsuno et al, 2002;Verhees et al, 2011), yet without addressing the relationship with the product, process and market innovation. Furthermore, only a few studies so far assessed farmers' EO in the rural context of developing countries (Gellynck et al, 2015;Etriya et al, 2018) and, at the best of our knowledge, only one (Yessoufou, 2017) did so in the sub-Saharan African context.…”
Section: Introductionmentioning
confidence: 99%
“…So far, the farmers' EO literature has focused on its impact on absorptive capacity (Gellynck et al, 2015) and farm business performance (Matsuno et al, 2002;Verhees et al, 2011), yet without addressing the relationship with the product, process and market innovation. Furthermore, only a few studies so far assessed farmers' EO in the rural context of developing countries (Gellynck et al, 2015;Etriya et al, 2018) and, at the best of our knowledge, only one (Yessoufou, 2017) did so in the sub-Saharan African context.…”
Section: Introductionmentioning
confidence: 99%
“…The first methodological implication involves the measurement of farmers' EO, and specifically risk-taking, in the context of rural Uganda. Relative to the measurements of farmers' EO in other international contexts (Matsuno et al, 2002;Verhees et al, 2011)-including Indonesia (Etriya Etriya et al, 2018), Ivory Coast (Yessoufou, 2017) Third and last, this study reveals the importance of accessing resources (such as labor) and networks relative to farmers' EO. Importantly, we found that farmers' access to networks represents by far the strongest driver of product and market innovation.…”
Section: Methodological Implicationscontrasting
confidence: 56%
“…Accordingly, recent studies have adapted the measurement of individual-level EO to the contexts of rural Philippines , Indonesia (Etriya Etriya et al, 2018), Ivory Coast (Yessoufou, 2017), and…”
Section: Farmers' Entrepreneurial Orientationmentioning
confidence: 99%
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