Understanding colour perception and preference

Hurlbert, Anya; Ling, Yazhu

doi:10.1533/9780857095534.1.129

Cited by 27 publications

(31 citation statements)

References 85 publications

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“…Overall, highly saturated colors were preferred, blue and violet colors being preferred over colors that were more yellow or yellow-green in hue. These results have been confirmed across other studies [1,[55][56][57][58].…”

Section: Previous Studies Of Color Preference Phenomenasupporting

confidence: 87%

“…The more preferred colors were blue, red, light blue and blue-violet. The less popular colors were orange, yellow-orange, and red-orange [1].…”

Section: Previous Studies Of Color Preference Phenomenamentioning

confidence: 99%

“…Anthropologists' studies found that red ochre was often associated with female fertility and was a symbol of love [60]. Red is the most powerful of the chromatic hues for attention and is known to stimulate, excite, and heighten nerve impulses and the heart rate [39,54], specifically, arousing emotions that are associated with behavior signals such as sexual attractiveness [1,59,[61][62][63][64].…”

Section: Previous Studies Of Color Preference Phenomenamentioning

confidence: 99%

“…Although humans do not need color vision to experience motion, contour, and depth, color continually enhances and enriches society in many ways [1]. No two people see color or experience its effects in the same way, so color provokes different responses according to various situations/ associations.…”

Section: Introductionmentioning

confidence: 99%

“…Color is a critical cue for behavioural tasks such as sexual signaling [1]. In many animal species, the male will use color to attract a female, common for many birds, fish and insects [2][3][4].…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Colored Apparel - Relevance to Attraction in Humans

Sullivan¹,

Kazlauciunas²,

Guthrie³

2017

J Fashion Technol Textile Eng

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There are numerous different dyes available, many varied fashion trends, and various different ways to change/enhance physical aesthetics. Predicting color preferences and how colors and color combinations, in a shape context, stimulate certain emotions, represents a challenging prospect. Color is a critical cue for sexual signaling, but what the preferred colors actually are in humans, is difficult to predict. Understanding color preferences and perception of color within a context such as attraction, is essential for improving color forecasting and gaining a deeper understanding of color perception. The appearance of color can change based on lighting, shape, texture, and the surrounding environment and associated colors. While these provide physical color characteristics, human vision and perception contributes to how a color appears to the individual. Perception is unique to each individual and is constantly changing due to the influence of a range of variables. This can cause someone to appear visually attractive or visually unattractive. By taking into account all the variables that contribute to human studies in color perception, tailored research can continue to be undertaken to further develop a deeper understanding of color perception and human attraction regarding visual stimulation. and their longer-term mates (i.e. husband/wife/partner, fiancé, longterm relationship) to be physically attractive [5]. For heterosexual groupings, studies have shown that when evaluating a female's attractiveness, men focus not only on physical cues such as facial expression and body language but also on the type and color of their clothing [6]. KeywordsFor centuries, females have been attracted to the use of color. In the 1930's, Korda et al. [7] stated that color was particularly attractive to female cinema audiences. Yevonda, in the 1930s, stated that women were more attached to the use of color photography than were men as the medium was better able to highlight visible signs of the times, such as red hair, uniforms, flawless complexions and cosmetic combinations (lips and colored finger nails) [8]. Such use allowed females to express themselves more fully [8]. Females use color in a variety of different ways including adding beauty to their aesthetic characteristics. The use of colored make-up, accessories, tattoos, hair colorants and clothing are among ways of enhancing physical appearances. However, it is not uncommon for men to use color in certain ways to change their physical appearance, increasing their potential to attract a potential partner.These colors and color combinations, that women see and perceive as being important in increasing their physical attractiveness, can be different to those that males find attractive. Questions have arisen concerning the role color plays in human attraction. To appreciate the significance of these questions, a basic understanding of how color is created, how the human visual system works, how the brain perceives color, what attraction is, the role of color in fash...

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Section: Previous Studies Of Color Preference Phenomenasupporting

confidence: 87%

“…The more preferred colors were blue, red, light blue and blue-violet. The less popular colors were orange, yellow-orange, and red-orange [1].…”

Section: Previous Studies Of Color Preference Phenomenamentioning

confidence: 99%

Section: Previous Studies Of Color Preference Phenomenamentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Colored Apparel - Relevance to Attraction in Humans

Sullivan¹,

Kazlauciunas²,

Guthrie³

2017

J Fashion Technol Textile Eng

View full text Add to dashboard Cite

show abstract

References

2023

Aesthetics in Digital Photography

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Colored apparel and its potential influence on heterosexual attraction

Sullivan

Kazlauciunas

Guthrie

2019

Color Research & Application

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The objective of this study is to determine if men would follow the "red effect" when choosing colors for women to wear on a date, and also to determine if the colors that men would wear when going on a date would be the same as the colors that females (their date) would wish them to wear. A set of psychophysical data was generated from this experiment, where participants were asked to rank a set of 10 colored samples based on preference for each question asked. There were three different sets of colored samples. The set of colored samples given to the participant depended on the question. A total of five questions were asked. Scaling analysis was done on the data to organize a set of items according to preferences providing values, an interval scale (Z values), that correspond to the relative perceptual differences among the stimuli. The Z values were graphed to show the general preference of colors for women to wear, and the preference of colors for men to wear. A Spearman's rank-order correlation coefficient (SRCC) was calculated comparing each individual's rank order with the mean rank order for that specific question. An average Spearman's rank order was calculated for each question and each gender in order to determine the variability in answers. Scaling results indicate that men follow the "red effect," but women preferred to wear other colors such as turquoise, blue, or yellow depending on the outfit. Males and females agreed that no matter the colored bottoms (denim or black), blue was the preferred color top for men to wear. SRCC results showed a lot of variability between individual answers and the mean answer indicating that participants' rankings did not necessarily agree with general color preferences presented in the scaling analysis. While scaling analysis might suggest certain color preferences such as men following the "red effect" and women preferring to wear blue, the poor correlation found using SRCC between the individual answers and the mean rank orders suggests that color preferences for each individual are inherently unique. K E Y W O R D Scolor apparel, color preference, color psychology, heterosexual attraction

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Understanding colour perception and preference

Cited by 27 publications

References 85 publications

Colored Apparel - Relevance to Attraction in Humans

Colored Apparel - Relevance to Attraction in Humans

References

Colored apparel and its potential influence on heterosexual attraction

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