“…Data mining is the process of finding hidden patterns and trends in databases and using that information to do a variety of tasks such as finding association rules, clustering heterogeneous groups of information and build predictive models [9]. It can also be considered as an important tool for data segmentation, selection, exploration and building models using the vast data stores to discover previously unknown patterns in various domains such as healthcare [12] [21], [23], [20] [19], social media analysis [18], [24], [2], [16], [11], [15], [17], finances and various other domains [22]. From the past few decades, data mining has been used extensively in various areas of decision making and decision analysis by financial institutions, for credit scoring and fraud detection; marketers, for direct marketing and cross-selling or up-selling; retailers, for market segmentation and store layout; and manufacturers, for quality control and maintenance scheduling.…”