Understanding cities through city brands: City branding as a social and semantic network

Sevin, Efe

doi:10.1016/j.cities.2014.01.003

Cited by 117 publications

(72 citation statements)

References 26 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…RepTrak (2010) is the only one which analyses the perceptions of a country measured by several stakeholders, agreeing with the literature's evidence about its significance for nation brand, which is supported by several authors (Sevin, 2014;Ruzzier and De Chernatony, 2013;Fetscherin, 2010;Kavaratzis, 2010;Braun and Zenker, 2010;Jansen, 2008). and 'People'; and RepTrak adds 'Supportive Behaviour Dimensions' and 'Self-Image'.…”

Section: Discussionmentioning

confidence: 61%

“…There has been a considerable intensification and acceptance of the concept of nation branding in the last decade (Cevero, 2013;Ashworth and Kavaratzis, 2010;Fetscherin, 2010;Szondi, 2007) -in both academic and corporate environments (Sevin, 2014;Warnaby and Medway, 2013;Gertner;Go and Gover, 2011;Ashworth and Kavaratzis, 2010;Dinnie, 2009;Kotler and Keller, 2006). Moreover, as city branding stands as a heterogeneous research domain where there is a cross-disciplinary mix of studies (Lucarelli and Berg, 2011), so does country branding.…”

Section: Country Brand Measurement's Role In Place Brandingmentioning

confidence: 99%

“…Accordingly, this paper supports the brand as a conveyor of information for economic impact; moreover, the content of the information varies according to the audience the brand is addressing, since "countries, as well as individuals, can be brands" (Lindemann, 2010, p.7). Deliberately or not, a nation's uniqueness transmits its multifaceted image to several audiences regarding its multiple stakeholders (Sevin, 2014;Ruzzier and De Chernatony, 2013;Fetscherin, 2010;Kavaratzis, 2010;Braun and Zenker, 2010;Jansen, 2008). However, Anholt (2000) and Sevin (2011) states that the place itself needs to change in order to transform its own perception.…”

Section: Country Brand Measurement's Role In Place Brandingmentioning

confidence: 99%

See 2 more Smart Citations

How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes

Mariutti

Tench

2015

Place Brand Public Dipl

View full text Add to dashboard Cite

A considerable amount of literature has been published on nation brand and yet not much regarding measurement. The purpose of this paper is to examine nation brand indexes and explore the unbalanced outcomes of a country's position in these recognized instruments. Although research has been carried out on nation brand, no single study exists comparing a country in four diverse nation brand indexes, which are the reputable ones by Anholt (2007), Fetscherin (2010), Fombrun (2014 and Anholt and Govers (2014). This paper also reflects on the critical studies perspective of the place branding research domain, discussed by Lucarelli and Berg (2011). After a qualitative approach applied to Brazil, it is believed that these indexes mutually support and complement each othereven though they use different approaches, methodologies, samples, and data. Moreover, each of them has their own strengths and weaknesses in terms of accuracy and rationality. Findings from this paper's evaluation may guide nation brand managers, governments, and researchers to recognize that indexes should be taken into account when analysing a nation brand and its complex image. Therefore, this paper contributes to existing knowledge on the critical studies perspective of the contemporary theoretical structure of the place branding research domain by providing a comparative study based on real data-based rankings of nation brand indexes.

show abstract

Section: Discussionmentioning

confidence: 61%

Section: Country Brand Measurement's Role In Place Brandingmentioning

confidence: 99%

Section: Country Brand Measurement's Role In Place Brandingmentioning

confidence: 99%

See 1 more Smart Citation

How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes

Mariutti

Tench

2015

Place Brand Public Dipl

View full text Add to dashboard Cite

show abstract

“…Con esto se refrenda lo establecido por Cayla y Arnould (2008), quienes arguyen que las marcas no son de orden universal, sino que evolucionan de acuerdo con el contexto cultural en el que se desarrollan. En síntesis, los argumentos anteriores se recogen en la definición de marca dada por Sevin (2014), quien la define así:…”

Section: Concepto De Marcaunclassified

Hacia el diseño de la marca territorial Rodadero “Mágico Destino”

Sanchez¹

2017

tursoc

View full text Add to dashboard Cite

Resumen se muestra un primer avance del diseño de la marca Rodadero con su eslogan "Mágico Destino", en el que se aplican los enfoques de gestión y comunicación. para ello, se analiza la percepción de imagen expresada por turistas, residentes y empresarios; se proponen algunas medidas de mejoramiento; se identifican los atributos del destino y se definen la diferenciación, la visión, la invención, el dinamismo y la semiótica. La investigación es un estudio de caso social y de tipo mixto, dado que se recolecta información de tipo secundario o documental y primaria por medio de encuestas, en las que se analizaron 17 variables categorizadas en funcionales e intangibles. Los resultados presentan una valoración negativa de las estructurales o funcionales por parte de los actores, lo cual permite inferir que se atribuyen a la inversión y al control del Gobierno, mientras que las psicológicas o intangibles son de alcance de los empresarios y los residentes. De este modo, todos los actores requieren medidas de mejoramiento, pero, en especial, la administración pública.Este análisis sirvió además para identificar los atributos que la diferencian: ambiental, desarrollo social, cultural, deportivo, científico, internacional, que obedecen a la combinación entre los propios del territorio y la Norma técnica sectorial de turismo.Palabras clave: Imagen territorial, concepto y sistema de marca, percepción de imagen, grupos de interés. AbstractThis paper presents a first breakthrough in the design of the Rodadero brand with its slogan "Mágico Destino", in which management and communication approaches are applied. For this, the perception of image, expressed by tourists, residents and businessmen was analysed; improvement measures are proposed; the attributes of the target are identified and luz mery sánCHez sánCHez

show abstract

“…also one of the reasons for the growing attention being paid to city branding (Sevin 2014, Zenker, Rutter 2014.…”

Section: Pridementioning

confidence: 99%

Pride and the city

Morrison¹

2016

REGION

View full text Add to dashboard Cite

Abstract. Urban pride is an individual and collective response to living in a given city. Unlike other emotions such as life satisfaction or happiness with which it is weakly positively correlated, pride involves stake holding; to be proud of something requires having an investment in its success emotionally, financially or culturally.For this study I specify a multilevel model based on responses to a five category survey question which asks residents how proud they are in the 'look and feel of their city'. Responses to the 2008 survey are distributed over almost 6000 residents across 12 cities in New Zealand. Although the primary variation is among individuals, urban pride also varies by city and I show how differences in urban context affect the way different types of stake holding temper urban pride.JEL classification: R19, R590, I390, H890

show abstract

Understanding cities through city brands: City branding as a social and semantic network

Cited by 117 publications

References 26 publications

How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes

How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes

Hacia el diseño de la marca territorial Rodadero “Mágico Destino”

Pride and the city

Contact Info

Product

Resources

About