Understanding Asian consumers of food products

Cox, David N.

doi:10.1533/9781845692506.3.359

Cited by 3 publications

(3 citation statements)

References 78 publications

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“…Asian people tend to have a positivity bias in avoiding negative answers. ( 53 ) Despite these limitations, the results of this study could be applied to improve risk and benefit communication in Bangladesh. Most previous research examining risk and benefit perceptions of mobile communication technology have been carried out in Western countries.…”

Section: Discussionmentioning

confidence: 98%

Risk and Benefit Perceptions of Mobile Phone and Base Station Technology in Bangladesh

Kleef

Fischer

Khan³

et al. 2010

Risk Analysis

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Research in developed countries showed that many citizens perceive that radio signals transmitted by mobile phones and base stations represent potential health risks. Less research has been conducted in developing countries focused on citizen perceptions of risks and benefits, despite the recent and rapid introduction of mobile communication technologies. This study aims to identify factors that are influential in determining the tradeoffs that Bangladeshi citizens make between risks and benefits in terms of mobile phone technology acceptance and health concerns associated with the technology. Bangladesh was selected as representative of many developing countries inasmuch as terrestrial telephone infrastructure is insubstantial, and mobile phone use has expanded rapidly over the last decade, even among the poor. Issues of importance were identified in a small-scale qualitative study among Bangladeshi citizens (n = 13), followed by a survey within a sample of Bangladeshi citizens (n = 500). The results demonstrate that, in general, the perceived benefits of mobile phone technology outweigh the risks. The perceived benefits are primarily related to the social and personal advantages of mobile phone use, including the ability to receive emergency news about floods, cyclones, and other natural disasters. Base stations were seen as a symbol of societal advance. The results furthermore suggest that overall risk perceptions are relatively low, in particular health risks, and are primarily driven by perceptions that related to crime and social inconvenience. Perceived health risks are relatively small. These findings show that risk communication and management may be particularly effective when contextual factors of the society where the system is implemented are taken into consideration.

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Section: Discussionmentioning

confidence: 98%

Risk and Benefit Perceptions of Mobile Phone and Base Station Technology in Bangladesh

Kleef

Fischer

Khan³

et al. 2010

Risk Analysis

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“…L'aspect culturel de l'alimentation est fortement influencé par la transmission de croyances, notamment la religion (Cox 2006). La connaissance tacite joue un rôle culturel lors de la consommation alimentaire, par exemple la religion musulmane interdit la consommation de porc.…”

Section: Les Facteurs Sociaux Et Culturels De La Consommation Aliment...unclassified

“…vivrait dans le discours de celui qui la transmet parce que la tradition serait attachée au culte ou à une idéologie comme le suggère Pieper (1958). Cela nous permet également d'observer que l'aspect culturel de l'alimentation est fortement influencé par la transmission de croyances, notamment la religion (Cox 2006). La tradition resterait une valeur nécessaire qui se transmet de génération en génération (Laurant 2003 ;Bedouelle et al 2005).…”

Section: Histoire Du Produitunclassified

Conceptualisation de la traditionnalité perçue d’un produit alimentaire : une approche qualitative

Gonzalez-Hemon¹,

Ferrandi²,

Pantin-Sohier³

2022

Management &Amp; Avenir

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La traditionnalité est un axe stratégique important dans le secteur alimentaire. Pourtant, sa définition et son opérationnalisation restent imprécises. Cette recherche conceptualise la traditionnalité perçue d’un produit alimentaire à l’aide de la Grounded Theory . A la suite du recueil des données empiriques auprès de tous les acteurs autour d’un produit traditionnel, producteurs, transformateurs, distributeurs, restaurateurs et consommateurs, un construit quadridimensionnel émerge : processuelle, identitaire, dynamique et rituelle. Cette conceptualisation propose un cadre de référence permettant aux managers d’un produit et aux producteurs de comprendre ce qui confère à leurs produits leur caractère traditionnel et comment le faire évoluer.

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Potential Vietnamese consumers' perceptions of organic foods

Thien

Yap

Ineson

2012

British Food Journal

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PurposeThis paper aims to identify and analyse potential Vietnamese consumers' perceptions of organic foods.Design/methodology/approachA deductive approach of reasoning was employed to address the positivism research philosophy through the survey research strategy. Quantitative data were collected from 264 potential Vietnamese consumers through a self‐administered structured questionnaire and analysed using frequencies, descriptive statistics, chi squared test, principal components analysis, t‐tests and a Kolmogorov‐Smirnov test.FindingsPotential Vietnamese consumers' willingness to purchase organic foods was linked positively to health and safety whilst the females appreciated their nutritional value. Environmental and sustainability concerns did not influence purchasing decisions. Because of their perceived superior quality, potential Vietnamese consumers were not price sensitive towards organic foods.Research limitations/implicationsThis study lacks the qualitative depth and the employment of quota sampling technique to select respondents may impact external validity.Practical implicationsThe findings can benefit organic foods sellers and retailers in developing appropriate sales and marketing strategies by differentiating between organic foods and conventional foods to target and attract potential Vietnamese consumers, and to expand the existing organic foods market in Vietnam.Originality/valueThe present paper supplements the knowledge gap by identifying and analysing potential Vietnamese consumers' perceptions of organic foods in order to assist organic foods sellers and retailers to understand potential Vietnamese consumers and expand their organic foods market in Vietnam.

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Understanding Asian consumers of food products

Cited by 3 publications

References 78 publications

Risk and Benefit Perceptions of Mobile Phone and Base Station Technology in Bangladesh

Risk and Benefit Perceptions of Mobile Phone and Base Station Technology in Bangladesh

Conceptualisation de la traditionnalité perçue d’un produit alimentaire : une approche qualitative

Potential Vietnamese consumers' perceptions of organic foods

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