Uncreativity: the shadow side of creativity

Toward a New Understanding of Creative Dynamics: From One-Size-Fits-All Models to Multiple and Dynamic Forms of Creativity

“…This in turn means empowering design managers rather than seeking out the talents of individual designers (von Stamm, 2008). Very often, this kind of creativity is disparaged as "convergent" or "conventional" thinking, and the importance of this creative contribution to the overall process is routinely underestimated or dismissed outright (Bilton, 2014).…”

Luxury and Creativity: Exploration, Exploitation, or Preservation?

“…Hence, the focus here is on the nature of creativity that is taken up by luxury businesses in terms of whether they adopt radically creative developments of their goods and services or production and delivery processes, or whether the creative input in these areas is more incremental. Furthermore, we seek to highlight what Bilton (2015) has recently termed "uncreativity", which he defines as "resistance to new ideas". Bilton (2015) views uncreativity as essential to the creative process in the sense that the "purportedly uncreative traits of scepticism, doubt and resistance to change are essential to the creative process".…”

“…Furthermore, we seek to highlight what Bilton (2015) has recently termed "uncreativity", which he defines as "resistance to new ideas". Bilton (2015) views uncreativity as essential to the creative process in the sense that the "purportedly uncreative traits of scepticism, doubt and resistance to change are essential to the creative process". However, we seek to build on his observation that uncreativity directs attention to issues of value and fitness for purpose, thereby providing a counterbalance to the pursuit of novelty for its own sake (Bilton, 2015).…”

“…This understanding of creativity is close to Tushman and Nadler's (1986) definitions of innovation as "the creation of any product, service or process which is new to the business unit". In contemporary discussions, the terms "creativity" and "innovation" are often used interchangeably (Bilton, 2015), yet they are not synonymous. Although creativity is a necessary component for innovation, alone it does not guarantee innovation, which, from an economic perspective, involves the development of some new knowledge or invention such that it can result in the production of intermediate or final processes, goods, or services available in commercial markets.…”

“…Bilton (2015) views uncreativity as essential to the creative process in the sense that the "purportedly uncreative traits of scepticism, doubt and resistance to change are essential to the creative process". However, we seek to build on his observation that uncreativity directs attention to issues of value and fitness for purpose, thereby providing a counterbalance to the pursuit of novelty for its own sake (Bilton, 2015). We argue that, in the field of luxury, the changes brought about by creativity may be eschewed by some producers in favour of preserving existing goods, services, and production and delivery practices.…”