2021
DOI: 10.1016/j.ijhm.2020.102752
|View full text |Cite
|
Sign up to set email alerts
|

Uncertainty risks and strategic reaction of restaurant firms amid COVID-19: Evidence from China

Abstract: Highlights Delivery service contributed to the sales of restaurants during the COVID-19 pandemic. Casual and fast casual dining restaurants had more benefit from delivery service than fine dining ones after COVID-19 restrictions were eased. Discount options failed to increase sales during the pandemic. Brand effects on restaurant financial performance were stronger after the COVID-19 outbreak.

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
3
1
1

Citation Types

1
140
0
5

Year Published

2021
2021
2024
2024

Publication Types

Select...
5
3
1

Relationship

1
8

Authors

Journals

citations
Cited by 159 publications
(146 citation statements)
references
References 23 publications
(29 reference statements)
1
140
0
5
Order By: Relevance
“…Among the various mechanisms described in previous studies, brand and restaurant trust are major positive factors affecting consumers’ intentions ( Lacey et al, 2009 , Mitchell and McGoldrick, 1996 ). In China, it was observed that a branded restaurant had a large number of sales than non-branded restaurants during the pandemic of COVID-19 ( Kim et al, 2021 ).…”
Section: Literature Reviewmentioning
confidence: 99%
See 1 more Smart Citation
“…Among the various mechanisms described in previous studies, brand and restaurant trust are major positive factors affecting consumers’ intentions ( Lacey et al, 2009 , Mitchell and McGoldrick, 1996 ). In China, it was observed that a branded restaurant had a large number of sales than non-branded restaurants during the pandemic of COVID-19 ( Kim et al, 2021 ).…”
Section: Literature Reviewmentioning
confidence: 99%
“…The number of seated restaurant dinners has been steadily increasing since the end of May, coming close to the levels observed at the beginning of 2020 ( Lock, 2020 ), demonstrating consumer interest in this service even during the pandemic. In recent studies, it was observed some positive aspects of the restaurant brand and consumers' perceived risk on his/her preferences for dining facilities in restaurants ( Kim, Kim, & Wang, 2021 ; Kim & Lee, 2020 ). However, it is still unknown which factors drive consumers to visit restaurants during the pandemic, favoring the restaurant industry's recovery.…”
Section: Introductionmentioning
confidence: 99%
“…14 However, workers in these industries have particularly a strong need to use the contact tracing app because they are in contact with an unspecified number of people, such as in restaurants and bars, where customers eat and drink without masks. 15 An awareness campaign should be conducted for the retail and wholesale and food/beverage industries to promote the use of the contact tracing app. 16 We found that the contact tracing app was frequently used by civil servants and managers.…”
Section: Discussionmentioning
confidence: 99%
“…Customers tended to avoid crowded places and visited restaurants only in small groups, in compliance with social distancing guidelines and COVID-19 prevention and control [11,12]. They preferred to order food delivery via mobile applications, and prioritized hygiene and the cleanliness of the products [13][14][15][16]. Therefore, restaurant managers adapted and developed new service protocols and procedures and ensure compliance with the policies and regulations, such as hand washing, social distancing, controlling the number of people at a table, and wearing personal protective equipment (PPE) [11].…”
Section: Introductionmentioning
confidence: 99%