“…Over the last decade or two, researchers have been experimenting with pairing all manner of food and drink products, from wine with cheese (Galmarini, Loiseau, Visalli, & Schlich, 2016;Madrigal-Galan & Heymann, 2006) to tea/coffee with chocolate (Donadini & Fumi, 2014; see also Donaldini, Fumi, & Lambri, 2012), and pairing beer with everything from cheese (Donaldini, Fumi, & Lambri, 2013;Donaldini, Fumi, & Newby-Clark, 2015) to Italian food (Donadini, Spigno, Fumi, & Pastori, 2008b; see also Donadini, Pastori, Spigno, & Fumi, 2008a). Recently, rsearchers have also put forward an explanation for the pairing of oysters with Champagne based on the synergy of umami taste (Schmidt, Olsen, & Mouritsen, 2020). World-famous chefs (Blumenthal, 2008), so-called 'molecular sommeliers' (Chartier, 2012), mixologists (Beaumont, 2006), and food and beverage (F&B) brands (e.g., Bellamy, 2005;Harrington, 2008;Sorilla, 2017) have also become increasingly interested in introducing their customers to flavour pairings that move beyond the traditional matching of wine with food (see Spence, 2020a, for a review).…”