We study a semiconductor-based quantum metamaterial which has the optical characteristics of a metal in two directions, but behaves like a collection of artificial atoms, whose properties can be designed-in using quantum theory, in the third. We find that it supports a new type of guided collective plasma resonance (CPR) mode which exhibits efficient optical coupling and long propagation distances. Furthermore, the coupling of the CPR mode with the 'artificial atom' transition leads to a case of "Ultra-Strong-Coupling", demonstrated by a large vacuum Rabi splitting of 65 meV, a sizable fraction (21%), of the bare intersubband energy.Surface-plasmon-polaritons (SPP's) have long been known to be supported at the planar boundary between two materials whose dielectric constants are opposite in sign, and their strongly enhanced fields have proven valuable for the realisation of subwavelength optics Normally the negative dielectric is a strongly absorbing metal. This usually leads to heavily damped modes which propagate for < 100 m 1 , but recently it has been shown that thin metal slabs can support propagating guided plasmon modes 5 known as "Long Range Plasmon" (LRP) modes, which propagate over mm distances 5 . Our experiments use semiconductors. Their mature fabrication technology lets us structure samples microscopically, with extremely smooth interfaces, to support analogues of the metallic LRP modes. However, we can also structure them on a nanoscopic scale, which is both small enough to be invisible to the electromagnetic (EM) fields (< 1/100 of a wavelength), and small enough to modify, through the rules of quantum mechanics, the behaviour of the electrons in the slab. EM fields now see a slab whose electrons are free to move in the x-y slab plane, giving a metallic response to light polarised in that direction, but whose z-motion is completely quantised, so light sees a single atom-like Lorentzian oscillator response corresponding to single electron intersubband transitions (ISBT's) between the confined states of the quantum wells.The approach can be viewed as an extension of the metamaterial concept 6 . With "Quantum Metamaterials", we exploit not only the wavelike nature of EM radiation but also we exploit the wavelike nature of matter; we control the electrons' behaviour at the quantum level and instead of using just Maxwell's equations to design-in the resonances, we also use Schroedinger's 7 . At a given MQW doping level the plasma frequency, p , determines the frequency at which the in-plane dielectric constant flips from negative to positive. The critical point to note though is that when the MQW slab is thin compared with the optical wavelength, mode volumes, dispersion curves and propagation distances are completely unaffected by this sign change 7 . However, because the E-field in the thin slab is only in the zdirection, we can use the quantum metamaterial approach to design out the losses, enabling the CPR mode to propagate for centimetres 7 . The ISBT energy is dispersionless and is governed by...