Photocatalytic CO 2 reduction is an ideal strategy to reduce greenhouse effects and realize carbon neutralization. Constructing active sites with specific designs is highly desired and challenging to achieve with high activity and selectivity of photoreduction. Herein, our studies find that a series of Bi-based materials with different compositions, structures, and morphologies can be prepared by adjusting the pH. At pH 12.5, Bi nanocluster (NC)-modified Bi 2 O 3 (Bi NCs/Bi 2 O 3 ) are obtained, and the active site has changed from O of Bi 2 O 3 to Bi of Bi NCs. Experimental and theoretical analyses suggest that photogenerated electrons in Bi NCs/Bi 2 O 3 efficiently and directionally transfer from Bi 2 O 3 to Bi NCs. As an outcome, Bi NCs/Bi 2 O 3 possess outstanding adsorption and activation capacity of CO 2 , it achieves 94.8% of selectivity for visible light-driven CO 2 reduction to CH 4 . According to the number of transferred electrons, the catalytic activity of Bi NCs/Bi 2 O 3 is an amazing 210 times that of pure Bi 2 O 3 . It was found that the intermediate of *CO at Bi sites tended to be hydrogenated to form *CHO species in thermodynamics, and the intermediates of *CHO and *CH 2 OH/*CH 3 OH further formed on Bi NCs/Bi 2 O 3 , thus generating CH 4 as a product. Whereas the above process is difficult to occur on Bi 2 O 3 , because the *CO easily desorbs to form CO. The results demonstrate that the evolution of active sites successfully leads to the change of CO 2 photoreduction pathway.