U.S. Consumers’ Preference and Willingness to Pay for Country‐of‐Origin‐Labeled Beef Steak and Food Safety Enhancements

Lim, Kar Ho; Hu, Wuyang; Maynard, Leigh J.; Goddard, Ellen

doi:10.1111/j.1744-7976.2012.01260.x

Cited by 113 publications

(85 citation statements)

References 51 publications

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“…These findings differ from studies developed by other authors in the so-called "more advanced" markets. In a survey conducted by Lim et al (2013), it was found that the American consumers were willing to pay more for meat with sensorial and sanitary quality guarantee.…”

Section: Discussionmentioning

confidence: 99%

Relevance of brands and beef quality differentials for the consumer at the time of purchase

2017

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-The objective of this study was to identify the purchase habits and preferences of beef consumers, their level of knowledge on brands and products with quality differentials (certifications, packaging, premium lines), and the relevance of different attributes in the purchase decision, and to group consumers according to the profile of purchase decision. The methodology consisted of using an information-collecting instrument applied to 271 beef consumers. The data collected were analyzed using descriptive statistical analyses, chi-square analysis, and correspondence analysis, relating socio-demographic profile of the respondents with the other variables collected. Chi-square and correspondence analyses showed that younger consumers with lower levels of income and education are influenced by posters and advertisements at the point of sale, unaware of differentiated and branded products, and that they do not choose branded beef at the time of purchase. Consumers over 60 years showed a more conservative purchase profile, with no influence. The most valued attributes are appearance, price, and type of cut, being brand and certifications little relevant as tools to help decide the product purchase.

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Section: Discussionmentioning

confidence: 99%

Relevance of brands and beef quality differentials for the consumer at the time of purchase

2017

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“…Based on the results in Table 6, the willingness to pay for a certain attribute is calculated using the following formula (Lim et al, 2013):…”

Section: Wtp Estimatesmentioning

confidence: 99%

“…Following Lim et al (2013) [46], the WTP for the kth attribute from sub-group g can be calculated as follows:…”

Section: Sub-group Analysismentioning

confidence: 99%

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Wang

2018

Sustainability

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Abstract:The paper aims to investigate Chinese consumers' willingness-to-pay (WTP) for pork characterized by four attributes, namely food safety certification labels, location-of-origin, "free from veterinary drug residues" label, and price, based on a choice experiment conducted among 844 consumers from Jiangsu and Anhui provinces, China. A Random Parameter Logit model was estimated to elicit consumers' WTP. The results showed that Jiangsu consumers' WTP for pork with a "Organic Food" certification (26.78 Yuan) was the highest among all attributes, followed by "Green Food" certification (20.22 Yuan), "free from veterinary drug residues" label (23.18 Yuan), and location-of-origin (12.77 Yuan). However, there was only a moderate preference for "Safe Food" certification (8.10 Yuan). In addition, respondents from the more developed region (i.e., Jiangsu) had significantly higher WTP for all attributes than respondents from Anhui, a less developed region.The Random Parameter Logit model shows that better educational attainment and higher income were two factors that were associated with a higher WTP. The main policy recommendations are that public awareness of the different types of verifications should be improved and that authorization of certification logos should be enforced strictly so that food with certification logos are always reflective of the standard being followed.

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“…The design of choice experiments (CE) can nearly simulate real-world purchasing decisions where, for example, a farmer has to select a product from a set of options [26][27][28]. Karousakis and Birol (2006) used a CE approach to estimate farmers' demand for recycling services in the United Kingdom and more worldwide applications can be found [29][30][31][32]. In particular, Pek and Jamal (2011) used the approach to assess the effectiveness of waste disposal options in Malaysia [33].…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Market Feasibility of Faecal Sludge and Municipal Solid Waste-Based Compost as Measured by Farmers’ Willingness-to-Pay for Product Attributes: Evidence from Kampala, Uganda

et al. 2017

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There is a great potential to close the nutrient recycling loop, support a 'circular economy' and improve cost recovery within the waste sector and to create viable businesses via the conversion of waste to organic fertilizers. Successful commercialization of waste-based organic fertilizer businesses however largely depends on a sound market. We used a choice experiment to estimate farmers' willingness-to-pay (WTP) for faecal sludge and municipal solid waste-based (FSM) compost in Kampala, Uganda and considered three attributes-fortification, pelletization and certification. Our results reveal that farmers are willing to pay for FSM compost and place a higher value on a 'certified' compost product. They are willing to pay US $0.4 per kg above the current market price for a similar certified product, which is 67 times higher than the cost of providing the attribute. Farmers are willing to pay US $0.127 per kg for 'pelletized' FSM compost, which is lower (0.57 times) than the cost of providing the attribute. On the other hand, farmers require US $0.089 per kg as a compensation to use 'fortified' FSM compost. We suggest that future FSM compost businesses focus on a 'certified and pelletized' FSM product as this product type has the highest production cost-WTP differential and for which future businesses can capture the highest percentage of the consumer surplus. The demand for FSM compost indicates the benefits that can accrue to farmers, businesses and the environment from the recycling of organic waste for agriculture.

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U.S. Consumers’ Preference and Willingness to Pay for Country‐of‐Origin‐Labeled Beef Steak and Food Safety Enhancements

Cited by 113 publications

References 51 publications

Relevance of brands and beef quality differentials for the consumer at the time of purchase

Relevance of brands and beef quality differentials for the consumer at the time of purchase

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Market Feasibility of Faecal Sludge and Municipal Solid Waste-Based Compost as Measured by Farmers’ Willingness-to-Pay for Product Attributes: Evidence from Kampala, Uganda

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