This article examines an important but relatively overlooked aspect in the field of international giving in the U.S.-individual monetary donations to Christian faith-related international nongovernmental organizations (INGOs)-and outlines the cognitive process influencing donors who choose to keep up their financial support to Christian faith-related INGOs. The propositions forwarded in this article draw on existing literature on Christian giving to international causes, INGO management, donor retention and finally, the logic of self-perception to highlight how existing donors might evaluate their repeat giving decision. The more existing donors of Christian faith-related INGOs can identify themselves with the INGO's identity-comprising its beliefs and values, its claims to legitimacy, and performance-the more likely it is for donors to be satisfied and decide to maintain a stable relationship with the specific INGO.