2013
DOI: 10.1080/1369118x.2012.756053
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Twitter as a Technology for Audiencing and Fandom

Abstract: Amongst the most prominent uses of Twitter is its role in the discussion of widely televised events: Twitter's own statistics for 2011, for example, list major entertainment spectacles (the MTV Music Awards and the BET Awards) and sports matches (the UEFA Champions League final and the FIFA Women's World Cup final) amongst the events generating the most tweets per second during the year. During such major media events, Twitter is used most predominantly as a technology of fandom: it serves as a backchannel to … Show more

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Cited by 204 publications
(140 citation statements)
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References 15 publications
(13 reference statements)
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“…Where the Norwegian hashtags are both related to and created by recurring broadcast events, presumably drawing in a more mainstream audience, the dominance of far-right users in the #val2010 hashtag could be expected to render the hashtag almost as a parallel to political debate taking place elsewhere. Similar results akin almost to hashtag "takeovers" by extreme political groups have been reported also in the Australian #auspol hashtag Highfield et al, 2012), tentatively suggesting that these types of online foci could be the result of a strategy of marginalized ideological supporters. While it is difficult to make any strong claims regarding this based on the results presented here, such an approach at the hands of these types of groups would seem logical given their supposed limited access to traditional media outlets.…”
Section: Discussionsupporting
confidence: 65%
“…Where the Norwegian hashtags are both related to and created by recurring broadcast events, presumably drawing in a more mainstream audience, the dominance of far-right users in the #val2010 hashtag could be expected to render the hashtag almost as a parallel to political debate taking place elsewhere. Similar results akin almost to hashtag "takeovers" by extreme political groups have been reported also in the Australian #auspol hashtag Highfield et al, 2012), tentatively suggesting that these types of online foci could be the result of a strategy of marginalized ideological supporters. While it is difficult to make any strong claims regarding this based on the results presented here, such an approach at the hands of these types of groups would seem logical given their supposed limited access to traditional media outlets.…”
Section: Discussionsupporting
confidence: 65%
“…Whilst Facebook publicly records the number of 'likes' accumulated by a post on a fan page, the capturing of retweets may be limited by the configuration of the Twitter application programme interface (API) or limitations in the software used to gather the tweets (for a comprehensive review see Highfield et al, 2013). Indeed, our data corpus likely did not comprise all the tweets posted in the research period (c.f.…”
Section: The Research Design and The Independent Variablesmentioning
confidence: 99%
“…Tweets related to the politicians' answers, the media setting and looks, grammar and body language dominated the meta talk, and particularly tweets about politicians' answers appear to be expressions of "fandom" (Highfield et al, 2013) -more specifically "political fandom". Even though this study did not examine the Twitter users' political background or which politician received most or least support and criticism, recent studies (Elmer, 2012, Chadwick, 2011 have demonstrated how political campaigns mobilize and encourage supporters to participate on Twitter during political TV events.…”
Section: Political Fandom and Media Criticism On Twittermentioning
confidence: 99%