Twenty20 cricket: an examination of the critical success factors in the development of the competition

Abstract

This study examined the Twenty20 cricket competition launched in England and Wales in 2003. The findings identified that the competition has many of the characteristics which current diffusion models believe to be critical success factors. However, most research focused on American and Australian sports, and two key contextual factors are excluded: both timing and weather have been critical factors in the competition's success.

It’s not just cricket – the portfolios of the English/Welsh cricket teams

“…First class cricket at domestic level has been in decline for a long time as a spectator sport and this led to the introduction of one day cricket in the 1960s (Preston, 2006). T20 was launched in England and Wales in 2003 as a shorter format of the game to attract a new younger audience to the sport (Hyde and Pritchard, 2009).…”

“…First class cricket at domestic level has been in decline for a long time as a spectator sport and this led to the introduction of one day cricket in the 1960s (Preston, 2006). T20 was launched in England and Wales in 2003 as a shorter format of the game to attract a new younger audience to the sport (Hyde and Pritchard, 2009). Wilkinson-Riddle (1997, 1998) analysed the published accounts of the counties for the 1995 season noting that they derived substantial income from their commercial activities, that income was insufficient to pay for the core activity of cricket and that they were heavily reliant on grants from the ECB for financial viability.…”

The world’s toughest mountain race

“…However, Hinch and Higham (2011) suggest that small-scale sport events should also be examined as these use existing infrastructure, require less investment of funds, can minimise tourism seasonality, are easier to manage than mega events, and can also produce positive impacts for local communities. Some studies on small-scale events include an examination of Rugby Union and the Super 12 Competition (Ritchie, 2004) and the critical success factors of the Twenty20 cricket competition in England and Wales (Hyde and Pritchard, 2009). One Malaysian study evaluated the benefits of a mountainbike and motor-cross event at a popular lake tourism destination in Terengganu, Malaysia (Yusof et al, 2009).…”

Caught between a base and a foot place: the first year of operation of the Indian Premier League

“…First class cricket, at both international and domestic level, has been in decline for a long time as a spectator sport (Buckland, 2008;Preston, 2006). In England the domestic professional game was struggling to attract spectators and this led to the 2003 introduction of Twenty20 cricket, a shorter format of the game (Hyde and Pritchard, 2009). Following its success, Twenty20 spread to the other cricket playing countries and was soon being played at both domestic and international level, with the first World Cup being held in 2007 (Craig, 2008).…”