Caught between a base and a foot place: the first year of operation of the Indian Premier League

Pritchard, Adrian

doi:10.1108/ijsms-12-02-2011-b006

Cited by 3 publications

(1 citation statement)

References 16 publications

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“…There are similarities between the EFL and MiLB in that both competitions are not the highest level of their respective sport, receive limited media exposure and stadium sizes are in some instances similar (see Table I). However, a notable difference is that the franchise system in North American sport means that teams cannot be promoted/relegated to divisions where they would earn higher/lower income (Pritchard, 2011). Moreover, it is common for local authorities in North America to use subsidies as a way of attracting teams to their area and retaining them once there (Parrish et al , 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

Professional sports teams: going beyond the core

Pritchard

Cook

Jones

et al. 2019

IJSMS

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Purpose The addition of products to the core of matches by professional sports teams (PSTs) has received much coverage. However, there has been limited work as to how their stadiums are used to stage non-sporting events. The purpose of this paper is to investigate how clubs in the English Football League (EFL) use their venues to diversify into other markets. Design/methodology/approach Secondary sources were used to categorise the teams who played in the EFL by: average division turnover, stadium capacity and stadium age. Semi-structured interviews were held with a member of the commercial teams of 21 clubs. Findings Clubs use their stadiums to supply a range of products and working with partners is commonplace. These products are targeted at a range of stakeholders, such as supporters, the local community and regionally based organisations. In addition to their own efforts, increased geographical coverage for clubs usually develops in three ways: via internal marketing by local organisations who use the facilities, agents who market the stadium for the club and the EFL who market the league/clubs holistically. Research limitations/implications The use of a stadium allows PSTs to diversify by providing new products for new markets. In this instance it has led to the development of capabilities in areas such as conferencing, funerals and weddings. Originality/value This is one of the first papers to examine the capabilities developed by PSTs that lie outside the staging of matches.

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Section: Literature Reviewmentioning

confidence: 99%

Professional sports teams: going beyond the core

Pritchard

Cook

Jones

et al. 2019

IJSMS

Self Cite

View full text Add to dashboard Cite

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Leisure consumption in cricket: devising a model to contrast forms and time preferences

Pritchard

Kharouf

2014

Leisure Studies

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Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League’s Journey From Niche to Mass Cool

Tiwari,

Murthy

2024

Journal of Sport Management

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This study delves into the evolution of the Indian Premier League, the world’s second-largest sports league, charting its transition from a niche to a mass cool brand. Through the lens of symbolic interactionism, it scrutinizes 13 years of the Indian Premier League’s promotional videos with 18 in-depth interviews of cultural intermediaries. The research spotlights the nuanced process of brand coolness within the Indian Premier League, demonstrating how the league’s brand identity undergoes a deliberate reconstruction, blending both traditional and modern sociocultural elements. A pivotal “boost cool” phase is identified, signaling a strategic shift to expand the brand’s appeal to a wider audience. This research contributes significantly to brand coolness literature by conceptualizing a brand coolness life cycle, charting a path from uncool, through niche and boost cool, to mass cool, and eventually to uncool or reinvention, highlighting “boost cool” as a critical transitional stage.

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Caught between a base and a foot place: the first year of operation of the Indian Premier League

Cited by 3 publications

References 16 publications

Professional sports teams: going beyond the core

Professional sports teams: going beyond the core

Leisure consumption in cricket: devising a model to contrast forms and time preferences

Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League’s Journey From Niche to Mass Cool

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