Experiments were carried out to determine the effect on plasma carotenoid (PC) concentration of dose, frequency of dietary supplements, and the carryover effect once vitamin A supplements ceased. Plasma cholesterol (PChol) concentration and fat colour were also measured in one experiment. Pasture-fed Angus and Simmental crossbred steers received 1 kg per head per day of pellets fed from troughs in the paddock and vitamin A was included in the pellets when required. Vitamin A supplements decreased PC concentration but there were no differences between doses. Liver vitamin A concentration increased as the dose increased. There were no effects on fat colour despite vitamin A supplements decreasing PC concentration by 30-50%. There were positive correlations between PChol concentration and fat colour, but pre-treatment PC concentrations provided a better indication of fat colour. All frequencies of vitamin A supplements decreased PC concentration but daily supplements were more effective. After 35 days with daily supplements, PC concentration had decreased 71% compared with a decrease of 46-49% when supplements were given every 2-4 days. The PC concentration in vitamin A-supplemented steers rapidly increased after supplements ceased but significant differences still remained after 11 weeks.