Turkish dramas and its effects on Culture of Pakistan

Abstract

Pakistan even though a developing country has a very rich and diverse culture. As a developing country, it is suffering from cultural imperialism due to foreign content transmitted via satellite channels and cable TV. This study aims to explore the cultural impacts of Turkish dramas particularly on youngsters/young adults of Pakistan. The culture represented in Turkish dramas is not actually its unique culture. The dramas are influenced from western living style.
 The present study was aimed to study the cultural effects of Turkish dramas on youth in Pakistan. It is a survey research, in which, data was collected from the students of Punjab University to explore the change in the mindsets of the youth. Independent T- test has been applied to measure the impact on the base of gender. It is found that female viewers are more influenced from these dramas. The results of the study prove that youth are watching Turkish dramas with keenness and interest and are influenced from the fascinating depiction of their appealing culture. Moreover, the study proves that dubbed Turkish dramas are gradually changing the minds and lifestyles of youth. This phenomenon is of great importance and requires attention in order to save the cultural identity among youth in Pakistan, who is already facing cultural invasion from Indian drama industry. The analysis has been done on the basis of viewers’ perception towards dubbed Turkish dramas. 
 Key Words: cultural imperialism, cultural impacts, Turkish dramas, youth

Beliefs & Investment of Undergraduate Students Learning Turkish as a Foreign Language

“…The participants also imagined having a social identity for socialization especially tourism and travelling. Ghangro et al, (2021), Saleem & Sadiq, (2021) and Rehan & Shafiq, (2020) in their studies that the youth got influenced by the Turkish dramas; learnt about the culture and shifted their attention to Turkish language learning. Hence, the present study reflects on this result which reports that learning about culture was one of the objectives for learning Turkish language and investing in their social identity for future.…”

“…The growing popularity of the Turkish dramas and portrayal of Muslim heroes through the dramas encouraged the youth to learn Turkish language. Ghangro et al, 2021;Saleem & Sadiq, 2021& Rehan & Shafiq, 2020. Nur (2019) reported that she loved watching Turkish dramas and to understand the language, she started learning Turkish on her own through educational videos.…”

“…Therefore, Turkish dramas became quite popular among the youth. (Saleem & Sadiq, 2021). This led to an ever-increasing interest and fascination among Pakistanis to travel to Turkey (Rehan & Shafiq, 2020& Saleem & Sadiq, 2021.…”

“…(Saleem & Sadiq, 2021). This led to an ever-increasing interest and fascination among Pakistanis to travel to Turkey (Rehan & Shafiq, 2020& Saleem & Sadiq, 2021. Ulas Ertas (2019) mentioned in Express Tribune (2023) that due to the growing influence of Turkish drams, 80% of the youth was interested in learning Turkish language at Lahore Turkish Cultural Center at the Yunus Emre Institute (YEE).…”

Effects of TV Dramas on Pakistani Culture: A Case Study of Bahria University Islamabad

“…The study verifies that youth watches Turkish dramas with enthusiasm and curiosity and are exploited from the glamorous portrayal of their attractive culture. Moreover, it was found that dubbed Turkish dramas are slowly transforming the mentalities and lifestyles of youth (Saleem & Sadiq, 2021). Talk shows and late-night comedy shows are also a great source of awareness among people.…”