Effects of TV Dramas on Pakistani Culture: A Case Study of Bahria University Islamabad
Saif Bin Pervaiz
Abstract:The study was conducted to explore the influencing role of media in Pakistan because if the media of any nation is fascinated by the evolution of the multinational media, then the watchers are willing to embrace those transformations. The main goals of the analysis were to investigate the effects of TV dramas on clothing, food, language and living style, customs, traditions, social norms and values of Pakistani society by applying cultivation theory as a model for this research. For this purpose, a survey meth… Show more
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