2016
DOI: 10.1007/978-3-662-53354-3_19
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Truthfulness and Approximation with Value-Maximizing Bidders

Abstract: In markets such as digital advertising auctions, bidders want to maximize value rather than payoff. This is different to the utility functions typically assumed in auction theory and leads to different strategies and outcomes. We refer to bidders who maximize value as value bidders. While simple single-object auction formats are truthful, standard multi-object auction formats allow for manipulation. It is straightforward to show that there cannot be a truthful and revenue-maximizing deterministic auction mecha… Show more

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Cited by 11 publications
(7 citation statements)
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“…In contrast, this paper studies Vickrey's problem of efficient auction design in dominant strategies. My results are also related to recent literature on value maximizing bidders (see Fadaei and Bichler 2016). Value maximization is a limiting case of my model where a bidder gets arbitrarily small disutility from spending money up to their budget.…”
Section: Introductionsupporting
confidence: 73%
“…In contrast, this paper studies Vickrey's problem of efficient auction design in dominant strategies. My results are also related to recent literature on value maximizing bidders (see Fadaei and Bichler 2016). Value maximization is a limiting case of my model where a bidder gets arbitrarily small disutility from spending money up to their budget.…”
Section: Introductionsupporting
confidence: 73%
“…In particular, the negative payment term in the utility function is replaced by a general cost, which is often a convex function of the payment. Independent of the above, the term of value-maximizer has been used in some other works but with quite di erent mathematical models Fadaei and Bichler [2016], Wilkens et al [2016Wilkens et al [ , 2017. The main distinction is that in these models, the target ROS constraints are imposed on a single auction rather than across a set of auctions, hence the bidders become insensitive to the marginal tradeo between values and payments, leading to di erent behavior patterns.…”
Section: Related Workmentioning
confidence: 99%
“…because the money comes from a corporate budget) will buy as much as possible. This types of bidders are called value maximizers, and have recently drawn the attention of researchers in mechanism design [10,11].…”
Section: Modelmentioning
confidence: 99%