Trustworthiness of inbound tourists on social media platforms towards destination choice

Dogra, Jeet; Karri, Venkata Rohan Sharma

doi:10.5937/turizam24-24952

Cited by 3 publications

(2 citation statements)

References 37 publications

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“…Tourism Policy aims at boosting the tourism sector through increased overseas marketing (Chauhan et al, 2014) and social media (Dogra and Karri, 2020), taking a step back towards understanding tourist perceptions on destinations would improve the number of tourist arrivals and contribute towards infrastructural development. In addition to that, 57.1% (6.23 million) of the total FTAs were for leisure and recreational purposes (available at: http://tourism.gov.in/sites/default/files/2020-09/ITS%20at%20a%20glance_Book%20% 282%29.pdf).…”

Section: Introductionmentioning

confidence: 99%

Prominence of organic image in tourist destinations: Indian leisure tourism narrative

Dogra

Karri²

2021

IJCTHR

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Purpose The process of understanding a tourist begins with an extensive evaluation of tourist’s perceptions about a destination. Though destination image has been widely discussed in tourism literature since the 1970s, little attention has been given to organic image despite its relative significance. First, this study aims to clear the existing ambiguity in the cognitive component of destination image by organizing and structuring the extant literature. Design/methodology/approach This exploratory study then seeks to identify the salient organic image attributes in tourists’ consideration for travel options through the application of repertory test. Respondents’ statements on 25 competing destinations in Madhya Pradesh, India were transcribed verbatim for analysis. A measure of frequencies and commonality among 12 construct themes was then carried out. Findings Along with history, heritage and culture, this study found tourists to have considered organic image attributes associated with destination stereotypes as important discriminators between competing leisure tourist destinations. Moreover, the elicitation of context-specific attributes along with a note in the pattern of tourist responses highlighted the merits of repertory test when presented with different category triads. Originality/value This study differs from other organic image studies as it evaluates the prominence of organic image in the context of leisure tourism. Being one of the few studies to have extensively discussed the organic image component, this study contributes to the progression of organic image literature.

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Section: Introductionmentioning

confidence: 99%

Prominence of organic image in tourist destinations: Indian leisure tourism narrative

Dogra

Karri²

2021

IJCTHR

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“…However, by considering DS and addressing the prime cause of such a perception, DI can be altered for good and more importantly in an effective manner. DMOs upon the identification of the source, might turn towards IFAs (informational sources) such as films, news articles, documentaries (Hankinson, 2004), WoM, e-WOM (Dogra and Karri, 2020; Ferrer-Rosell and Marine-Roig, 2020), film-location maps and merchandising (Nakayama, 2022) which are all highly credible and capable of transforming an existing image. While the application of this is questionable in prominent tourist zones with greater cognizance, it is of high relevance in countries which have a vast untapped tourism potential and limited awareness.…”

Section: Discussionmentioning

confidence: 99%

Destination stereotypes: a phenomenon of destination image

Karri

Dogra²

2022

JHTI

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PurposeDespite years of research on destination image (DI), studies have surprisingly failed to investigate how tourists perceive and approach destinations that they are not cognizant about. While prodigious amount of information is available on the dimensionality and nature of DI, little is known about the construct with reference to cognizance, geographical proximity and units. Understanding such an aspect would help destination management organizations (DMOs) in refining their marketing strategies and in improving their destination's competitiveness.Design/methodology/approachThrough an extensive review of literature in areas pertinent to the phenomenon being investigated, this article puts forward a series of propositions, which are then used in the framework entailing the proposed construct of destination stereotypes (DS).FindingsWhile identifying an overlap in concepts pertaining to the fields of marketing and tourism, this study postulates that DS facilitate the extension of a destination's dominant impressions to that of another based on various parameters. It further discusses several courses through which impressions of a particular destination are extended to that of another, thereby putting forward DS as a missing link in tourists' reception of destinations.Practical implicationsDS as a construct helps in identifying the source of an impression which may not be the destination in question but instead another destination. Upon construct validity, the proposed framework would yield insights into other competing destinations and thereby effectively help in altering the extant DI.Originality/valueWhile there have been many studies on tourist stereotypes and DI, it is amongst the first few studies to have discussed stereotypes in the context of destinations and their image, especially with an emphasis on cognizance, geographical proximity and units. Therefore, it acts as a meaningful piece of work towards the progression of the DI literature.

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Facebook season: A survey of current practices of national hunting associations Facebook Pages: The case of the EU

Ponjiger¹,

Matejević²,

Stankov³

et al. 2022

Turizam

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National hunters' associations (NHAs) are non-governmental organizations (NGOs) dealing with topics of hunting and conservation. We believe that NHAs have an important role in promoting hunting, wildlife protection, and shaping a positive public opinion about these subjects. Paper explores the basic characteristics and activities of the official Facebook Pages of NHAs among EU countries. The results have shown that the official NHA Facebook Pages don't use the potential visible through the number of registered hunters and Page followers. Also, certain parameters used in the paper show preferable Page content in order to achieve more engagement. The findings of this paper are the first step into understanding the use of Facebook in hunting promotion and will serve as a starting point for further research.

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Trustworthiness of inbound tourists on social media platforms towards destination choice

Cited by 3 publications

References 37 publications

Prominence of organic image in tourist destinations: Indian leisure tourism narrative

Prominence of organic image in tourist destinations: Indian leisure tourism narrative

Destination stereotypes: a phenomenon of destination image

Facebook season: A survey of current practices of national hunting associations Facebook Pages: The case of the EU

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