Prominence of organic image in tourist destinations: Indian leisure tourism narrative

Dogra, Jeet; Karri, Venkata Rohan Sharma

doi:10.1108/ijcthr-06-2020-0133

Cited by 10 publications

(12 citation statements)

References 65 publications

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“…Given the reliance of DS on the underlying structure of cognizance, it cannot be kept afar from the construct of organic image. This understanding further extends the definition of organic image as suggested by Dogra and Karri (2021), in which cognizance is not only a consequent of exposure to varied informational sources but also the perceptions of a nearby destination or ORI. Figure 2 is formulated in a way that depicts the starting point to the formation of DS.…”

Section: Literature Reviewsupporting

confidence: 64%

“…Based on the underlying constructs of cognizance, geographical proximity and units, DS acts as a missing link between the current understanding of DI and the long-ignored aspects of its impact on other destinations or vice-versa. DI research so far has concluded the inability of promotional materials to alter the existing organic images of various destinations (Dogra and Karri, 2021; Hankinson, 2004). DS further contributes to this notion as it is rooted in the subject's confirmation bias (Lai et al , 2022) and as asserted by Nickerson (1998, p. 209), it "must be recognized as a major force that works against easy and frequent opinion change."…”

Section: Discussionmentioning

confidence: 99%

“…Recent studies (Dogra and Karri, 2021;Gl€ uckstad et al, 2017) in the destination image (DI) [1] literature have postulated the existence of an underlying factor that contributes to a person's way of perceiving a destination that he or she is not aware of. In other words, these studies speculate if people generalize a destination through their knowledge or perception of other destinations when they do not know enough about the destination in question.…”

Section: Introductionmentioning

confidence: 99%

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Destination stereotypes: a phenomenon of destination image

Karri

Dogra²

2022

JHTI

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PurposeDespite years of research on destination image (DI), studies have surprisingly failed to investigate how tourists perceive and approach destinations that they are not cognizant about. While prodigious amount of information is available on the dimensionality and nature of DI, little is known about the construct with reference to cognizance, geographical proximity and units. Understanding such an aspect would help destination management organizations (DMOs) in refining their marketing strategies and in improving their destination's competitiveness.Design/methodology/approachThrough an extensive review of literature in areas pertinent to the phenomenon being investigated, this article puts forward a series of propositions, which are then used in the framework entailing the proposed construct of destination stereotypes (DS).FindingsWhile identifying an overlap in concepts pertaining to the fields of marketing and tourism, this study postulates that DS facilitate the extension of a destination's dominant impressions to that of another based on various parameters. It further discusses several courses through which impressions of a particular destination are extended to that of another, thereby putting forward DS as a missing link in tourists' reception of destinations.Practical implicationsDS as a construct helps in identifying the source of an impression which may not be the destination in question but instead another destination. Upon construct validity, the proposed framework would yield insights into other competing destinations and thereby effectively help in altering the extant DI.Originality/valueWhile there have been many studies on tourist stereotypes and DI, it is amongst the first few studies to have discussed stereotypes in the context of destinations and their image, especially with an emphasis on cognizance, geographical proximity and units. Therefore, it acts as a meaningful piece of work towards the progression of the DI literature.

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Section: Literature Reviewsupporting

confidence: 64%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Destination stereotypes: a phenomenon of destination image

Karri

Dogra²

2022

JHTI

Self Cite

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“…These advertisements are often part of a larger inbound marketing strategy on news aggregators, blogs or social media networks. Such visual, secondary information sources considerably influence the attitude formation process for tourism and hospitality destinations (Castillo-Villar, 2020;Dogra and Karri, 2021). In a similar vein, in a study of sustainability information on food, Van Loo et al (2015) demonstrate that consumers who expend more visual effort during a choice task indicate higher willingness to pay.…”

Section: Type Of Digital Advertisementmentioning

confidence: 94%

Elevating the boutique appeal: generating a sense of place in luxury hospitality through virtual tours

Pohlmann

Velasco²,

Guerra-Leal³

et al. 2022

CBTH

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Purpose Place identity refers to the combination of physical setting, social interactions, emotions and associated meanings. This research paper aims to broaden knowledge about boutique concepts and to examine the role of advertisement types suited to generate a heightened sense of place for customers. The design and delivery of tangible and intangible components of the boutique service experience are investigated to better understand business-relevant customer outcomes. Design/methodology/approach An introductory qualitative study explores the key features and managerial relevance of the boutique appeal as a means to communicate personalization and a sense of place. Interviews with managers of a boutique catering service are conducted and thematically analyzed. A quantitative follow-up study examines the effect of the boutique appeal on hotel image, purchase intention and willingness to pay. Findings A boutique hotel appeal is more attractive to customers (compared to traditional luxury appeals) when it is advertised using visually engaging virtual tours because it augments customers’ sensation of place identity. The mediating psychological mechanism, place identity, represents the essential emotional component evoked by boutique concepts and its positive effect on managerially relevant customer outcomes. Originality/value This paper provides insight for the design and management of boutique concepts to better shape and predict consumer responses in various luxury hospitality industries. The process by which customers identify with the location where the service is provided, socialize with staff and attach meaning to these settings evokes a sense of place identity, a critical resource in the process of value co-creation.

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“…Crompton [28] defined destination image as the sum of tourists′ beliefs, ideas, and impressions of a destination. The perceptions about a destination are referred to as destination image [29].…”

Section: A Brief Timeline Of the Waste Management On The Island Of Corfumentioning

confidence: 99%

Understanding the Impact of Waste Management on a Destination′s Image: A Stakeholders′ Perspective

Koliotasi

Abeliotis

Tsartas

2023

Tourism and Hospitality

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The present manuscript describes a case study on the viewpoints of tourism stakeholders on the effect of waste management on a destination′s image. In particular, the study aims to analyze the problems that arose during the summer of 2018 in the touristic image of Corfu because of the waste management on the island. The qualitative method approach through interviews was used to collect the primary data of the survey; online sources were used to collect data to review similar cases. All the stakeholders agree that waste management during the summer of 2018 negatively affected the image of Corfu as a touristic destination. Moreover, based on the interviews′ findings, there is a lack of political will, infrastructure, and information provision from the local authorities on the island of Corfu. Interviews also indicated that an integrated solution to the problem of waste management on the island is the implementation of source separation in households and tourism-related firms with the support of the local authorities. The contribution of this paper is towards identifying the effect that waste management has on the image of a tourist destination. It is the first of its kind conducted in Greece and among the few reported in the literature focusing on the viewpoints of service providers.

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Prominence of organic image in tourist destinations: Indian leisure tourism narrative

Cited by 10 publications

References 65 publications

Destination stereotypes: a phenomenon of destination image

Destination stereotypes: a phenomenon of destination image

Elevating the boutique appeal: generating a sense of place in luxury hospitality through virtual tours

Understanding the Impact of Waste Management on a Destination′s Image: A Stakeholders′ Perspective

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