Food waste is a waste stream with serious economic, environmental and social implications. The emphasis of the reported research is on the food waste generated by households in Greece. A structured questionnaire was utilised in order to identify the attitudes of the respondents and investigate the prevalence of certain behavioural good practices that can prevent the generation of food waste. The research, to our knowledge the first of its kind in Greece, took place in February and March 2012. Face-to-face interviews were employed, resulting to a total of 231 consumers fully completing the questionnaire. Results indicate that, based on self-reported behaviour, people in Greece have positive attitudes towards food waste prevention and that their habits are close to the good practices suggested in the literature for reducing food waste. For instance, most respondents do plan their food shopping in a multitude of ways and are very careful in their purchases of fresh food supplies. However, about 40% misunderstand the meaning of food date labels. The positive findings are strongly influenced by the severe recession experienced in the country, which makes consumers more conscious of their spending. Results may serve as a yardstick to further promote and establish food waste prevention behaviour at the household level on an environmental and social awareness basis that may outlast the economic crisis.

Sustainable consumption is one of the major goals of the affluent European societies in their quest for sustainable development. A key player in sustainable consumption is the sustainable or green consumer. The aim of this study was to examine the profile of the Greek green consumer based on the study and empirical analysis of engagement in selected 3R (reduce -reuse -recycle) activities. In addition, the attitudes on certain issues related to sustainable consumption of the consumers were examined and analysed.Empirical analysis is based on the use of a cross-section data set. An extensive survey of 300 Greek consumers via a questionnaire was carried out in the first trimester of 2008. The sampled households were located in five of the main and most representative regions of Athens, with respect to the socioeconomic characteristics (sex, age, income group, education level) of their residents. Respondents were asked to answer questions examining the 3R concept on daily issues such as solid waste generation and water and energy consumption.Empirical results are based on the estimation of regression models. Econometric models are estimated for each question explaining engagement in 3R activities. Empirical results suggest that sociodemographic characteristics do specify engagement in 3R related activities. In particular, age and income are the most influential factors that determine this engagement.In addition, our study reveals that four out of five Greek consumers identify global climate change as the most important issue of our time. However, only one in five of the respondents are willing to change their lifestyle in order to mitigate the negative environmental impacts of our everyday activities; compared with men, women are more willing to do so. One in two consumers report that eco-friendly products are more expensive than standard ones. However, when questioned as to whether they would pay a higher price for products with less environmental impact, almost four out of five responded favourably.

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