Proceedings of the 24th International Conference on World Wide Web 2015
DOI: 10.1145/2740908.2741724
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Trust-building through Social Media Communications in Disaster Management

Abstract: Social media provides a digital space -a meeting place, for different people, often representing one or more groups in a society. The use of this space during a disaster, especially where information needs are high and the availability of factually accurate and ethically sourced data is scarce, has increased substantially over the last 5-10 years. This paper attempts to address communication in social media and trust between the public and figures of authority during a natural disaster in order to suggest comm… Show more

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Cited by 25 publications
(7 citation statements)
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“…It is important to outline that this trust‐building is based on a process of “sharing.” In communications between citizens via social media, not only information but also emotions are shared (e.g., Rodriguez Hidalgo, Tan, & Verlegh, ), which contribute to the development of shared narratives and, hence, collective identity. Further, trust relationships are developed through strong bi‐directional communications that lead to gradual reduction in tension between citizens and authorities (Busà, Musacchio, Finan, & Fennel, ), though there is little research into whether such functions may also be ascribed to mobile phone apps that are specifically designed for disaster communication. For example, when studying the effectiveness of mobile text alerts in emergency situations, Wong and colleagues found that text messages sent out by a trusted source were seen by participating citizens to be not enough but need to be embedded in a system that allows bi‐directional communication (Wong, Jones, & Rubin, ).…”
Section: “Disaster Apps” and Trust In Authoritiesmentioning
confidence: 99%
“…It is important to outline that this trust‐building is based on a process of “sharing.” In communications between citizens via social media, not only information but also emotions are shared (e.g., Rodriguez Hidalgo, Tan, & Verlegh, ), which contribute to the development of shared narratives and, hence, collective identity. Further, trust relationships are developed through strong bi‐directional communications that lead to gradual reduction in tension between citizens and authorities (Busà, Musacchio, Finan, & Fennel, ), though there is little research into whether such functions may also be ascribed to mobile phone apps that are specifically designed for disaster communication. For example, when studying the effectiveness of mobile text alerts in emergency situations, Wong and colleagues found that text messages sent out by a trusted source were seen by participating citizens to be not enough but need to be embedded in a system that allows bi‐directional communication (Wong, Jones, & Rubin, ).…”
Section: “Disaster Apps” and Trust In Authoritiesmentioning
confidence: 99%
“…At the same time, some Romanian participants appeared to assume some of the responsibility themselves by acknowledging that the authorities can only act effectively when they have citizens’ trust. Implementation of social media applications for disaster communication may thus take advantage of the previous finding that strong bidirectional communications generally leads to a gradual reduction in tension between citizens and authorities (Busà et al, 2015), yet it also ‘bridges’ the gap between distrust in authorities as personal experience and trusting behaviour as a cultural norm.…”
Section: Discussionmentioning
confidence: 99%
“…To the best of our knowledge, this is the first study investigating how Alerting Authorities in the US (as part of broader critical infrastructure) implement measures to cater for trustworthy Webbased communication and service provision. Previous research on trust in online emergency service provision mainly focuses on form and content and its relation to the perception of trustworthiness [17,29,46], conception of trustworthy emergency communication and collaboration systems [18,69] or simply best practices in building trust [10,58]. Although previous research has already highlighted how knowing who is behind an online emergency service impacts the trustworthiness of their respective services [29,58,70], we observe a research gap when it comes to evaluating the measures at one's disposal to reach this goal.…”
Section: Related Workmentioning
confidence: 99%