2011
DOI: 10.1177/0266242611418907
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Trust as a moderator of the relationship between organizational learning and marketing capabilities: Evidence from Spanish SMEs

Abstract: In the current environment of technological change and increased competition, it is more important than ever for small- and medium-sized enterprises to develop competitive advantages that enable them to consolidate their market position. This research analyses the links among organizational learning (OL), operational marketing capability, and performance in such organizations. In particular, interpersonal trust may moderate the positive impact of OL on the development of marketing capabilities. This study is b… Show more

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Cited by 49 publications
(55 citation statements)
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“…As Sanzo et al (2012) have noted, the literature on organizational learning has focused on large organizations, and empirical evidence on the ways in which organizational learning is accomplished in SMEs is largely lacking.…”
Section: Models For Change Management and Smesmentioning
confidence: 99%
“…As Sanzo et al (2012) have noted, the literature on organizational learning has focused on large organizations, and empirical evidence on the ways in which organizational learning is accomplished in SMEs is largely lacking.…”
Section: Models For Change Management and Smesmentioning
confidence: 99%
“…We decided to focus on SMEs because of the crucial role they play in the success of national economies. Interestingly, despite their growing importance, only a small portion of the literature addresses the topic of knowledge transfer within and between SMEs (Sanzo et al 2012;Chen et al 2006).…”
Section: Introductionmentioning
confidence: 99%
“…It was agreed that collaboration with the exchange partner, backed up by capabilities, is essential for successfully implementing TCO solutions. However, these capabilities are not easy to develop, and require considerable processes of organisational learning and mutual trust (Sanzo et al, 2012).…”
Section: Resultsmentioning
confidence: 99%