2014
DOI: 10.1177/0266242613519118
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Exploring constrained rates of adoption of total cost of ownership models: A service-dominant logic analysis

Abstract: This article examines the adoption of innovative total cost of ownership business models by small and medium-sized enterprises in business-to-business markets might be constrained. Whereas prior explanatory research focuses on suppliers and customers, relatively little attention has been afforded to relational factors, and even less to the dominant logics employed in business life. This study employs the concept of a service-dominant logic that allows for consideration of the above factors within a coherent fr… Show more

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Cited by 10 publications
(7 citation statements)
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“…We turn to the dynamic capabilities literature to predict how the combination of internal and external capabilities might facilitate the development of knowledge critical to the service innovation process (Freiling and Dressel, 2015;Lusch et al, 2007). Service-focused firms succeed by using external knowledge rather than creating knowledge internally (Storey et al, 2016), so knowledge gained from customers (Carbonell et al, 2009;Melton and Hartline, 2010) and other external relations (Storey et al, 2016) enhances service innovation performance.…”
Section: Service Innovation Performancementioning
confidence: 99%
“…We turn to the dynamic capabilities literature to predict how the combination of internal and external capabilities might facilitate the development of knowledge critical to the service innovation process (Freiling and Dressel, 2015;Lusch et al, 2007). Service-focused firms succeed by using external knowledge rather than creating knowledge internally (Storey et al, 2016), so knowledge gained from customers (Carbonell et al, 2009;Melton and Hartline, 2010) and other external relations (Storey et al, 2016) enhances service innovation performance.…”
Section: Service Innovation Performancementioning
confidence: 99%
“…Preservation of the well-known business and an (over-)emphasis on exploitation, based on firm routines, technological expertise, established learning styles or core competences (Leonard- Barton, 1992;Bettis & Wang, 2003) seems to be 'logical' from this angle -a disruptive change, however, not. Based on empirical evidence in mechanical engineering, Freiling and Dressel (2015) found how a goods-dominant logic, developed and practised over decades, 'made sense' internally and prevented the unfolding of service-dominant logic (Vargo & Lusch, 2004;Vargo & Lusch, 2007).…”
Section: Dominant Logic and Its Immanent Ambiguitymentioning
confidence: 99%
“…Empirical evidence suggests (e.g. Freiling & Dressel, 2014) that sophisticated new business models promise 'win-win' constellations for both customers and suppliers, but face the problem of limited adoption in target markets. Insofar, the implementation goes along with numerous obstacles.…”
Section: The General Settingmentioning
confidence: 99%