True colors: Consumers’ packaging choices depend on the color of retail environment

Martinez, Luisa M.; Rando, Belén; Agante, Luísa; Abreu, Ana María

doi:10.1016/j.jretconser.2020.102372

Cited by 46 publications

(43 citation statements)

References 49 publications

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“…In addition, as Pomirleanu et al (2020) have investigated the interactive effect of color saturation and sour taste, a promising line of further inquiry would be to extend our effect to other sensory marketing streams including auditory, touch, and gustatory. Finally, recent research has found that holistic thinking style and retail environment colors (Martinez et al, 2021) can play a moderating role in product color effects. Thus, future research might also extend our initial model by examining such possible boundary conditions.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

How to display products available in multiple color saturation: Fit between saturation and position

Huang

Yang

Liu

2021

Psychology and Marketing

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Previous research has investigated how visual features affect the evaluation of a singular product. Less is known about the effect of visual features when multiple products are displayed. Through three pilot studies and five experiments, the current research shows that displaying lower‐saturation color on the top/left and higher‐saturation color on the bottom/right leads to a more favorable evaluation of a product available in different colors saturations. This effect occurs because the magnitude fit between higher‐saturation color and the bottom/right position induces perceptual fluency. It diminishes when the product targets a neutral outgroup. More important, it reverses when the product targets a dissociative outgroup, showing that people tend to correct their judgment in the opposite direction of their feeling valence when evaluating products targeting dissociative outgroups. However, the fit effect holds in the context of buying gifts for members of dissociative outgroups. The findings contribute to the visual perception and fit literature. They also have significant practical implications for developing more effective product display strategies.

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Section: Limitations and Future Researchmentioning

confidence: 99%

How to display products available in multiple color saturation: Fit between saturation and position

Huang

Yang

Liu

2021

Psychology and Marketing

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“…Art paintings are considered to purely reflect the artist’s taste or preference for colours. Essentially, the work is an expression of the artist’s personal aesthetic experience, and diversity is naturally expected, although there are non-personal trends for various styles and articulations that are influenced by social or environmental factors 4 , 5 . Despite the highly personal nature of art paintings, often linked to the notion that ‘ beauty is in the eyes of the beholder ’, there exist art paintings in which different individuals find similar aesthetic pleasure.…”

Section: Introductionmentioning

confidence: 99%

Regularity of colour statistics in explaining colour composition preferences in art paintings

Nakauchi

Tamura

2022

Sci Rep

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This study explores the role of colour statistics in painting preferences and tests the ‘matching-to-nature’ hypothesis which posits that the preference for the colour composition of paintings depends on the extent to which the paintings resemble the colour statistics of natural scenes. A preference judgement experiment was conducted with 31,353 participants using original and hue-rotated versions of 1,200 paintings. Multiple regression analyses were performed between the measured preferences and paintings’ colour statistics to reveal which colour statistics explained the preference data and to what extent. The colour statistics of art paintings that explained the preference data were compared to the colour statistics of natural scenes. The results identified the colour statistics that significantly contributed to explaining painting preferences, and the distributions of the paintings’ colour statistics systematically differed from those of natural scenes. These findings suggest that the human visual system encodes colour statistics to make aesthetic judgements based on the artistic merit of colour compositions, and not on their similarity to natural scenes.

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“…Our use of different colored bags (i.e., red, blue, green, yellow and black) with matching color-coded instructions for self-collecting each type of specimen elicited highly positive reactions from our participants. Marketing scholars have consistently touted the benefits of using different colors to separate multiple products in the same family from a visual perspective [ 64 , 65 ]. Color coding is a simple yet useful strategy that allowed our participants to readily distinguish between the various specimen self-collection kits and easily revisit the corresponding instructions.…”

Section: Discussionmentioning

confidence: 99%

Perceptions and Experiences of Returning Self-collected Specimens for HIV, Bacterial STI and Potential PrEP Adherence Testing among Sexual Minority Men in the United States

et al. 2022

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Few studies among gay, bisexual and other men who have sex with men (GBMSM) have examined facilitators and barriers to self-collecting specimens for extragenital STI screening, and none have evaluated attitudes towards self-collecting hair samples that can be utilized for PrEP drug level testing to assess adherence. To address this gap, we interviewed 25 sexually active GBMSM who were offered a choice to self-collect and return finger-stick blood samples (for actual HIV testing), pharyngeal swabs, rectal swabs and urine specimens (for actual gonorrhea and chlamydia testing), and hair samples (to visually determine their adequacy for PrEP drug level testing): 11 who returned all, 4 who returned some, and 10 who did not return any. Participants found self-collecting finger-stick blood samples and rectal swabs more challenging than other specimens. Frequently discussed facilitators of return included an opportunity to confirm one’s HIV or STI status, limited access to a healthcare provider and a desire to advance research focusing on home-based testing. Commonly cited barriers to return included low self-efficacy pertaining to self-collection and apprehension around the possibility of delay or loss of specimens during transit. Offering additional support such as real-time video conferencing may prove helpful in future field-based research with GBMSM.

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True colors: Consumers’ packaging choices depend on the color of retail environment

Cited by 46 publications

References 49 publications

How to display products available in multiple color saturation: Fit between saturation and position

How to display products available in multiple color saturation: Fit between saturation and position

Regularity of colour statistics in explaining colour composition preferences in art paintings

Perceptions and Experiences of Returning Self-collected Specimens for HIV, Bacterial STI and Potential PrEP Adherence Testing among Sexual Minority Men in the United States

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