Triple bottom line model and food safety in organic food and conventional food in affecting perceived value and purchase intentions

Abstract

Purpose The purpose of this paper is to investigate whether there is a significant difference in consumer’s attitude and purchase intentions toward organic food and conventional food (non-organic food and non-genetically modified) under the influence of corporate social responsibility (CSR) for environmental protection in the context of global warming and frequent food safety issues. Design/methodology/approach To understand the triple bottom line(TBL) affect the consumers’ attitude and purchase intentions of organic food and conventional food from the consumer’s point of view, primary data collected via 363 valid questionnaires tested the conceptual model by structural equation modeling (SEM). Findings The results show that CSR has a significant influence on consumers’ perceived value. Moreover, perceived value is an important factor in affecting consumers’ attitude and purchase intentions. And consumers’ attitude toward environmental concern, food safety concern and CSR also have an indirect effect on purchase intentions. Originality/value The findings of the study would help corporations not only pursue economic profit but also keep a balance within the environment and the ecosystem, and serve as a reference to corporations to fulfill CSR for the goal of sustainable management.

Preferences of customers and improvement of production and sales of organic products in Serbia

“…In promotion the brand is very important indicator for recognition of the value of organic products. The priority in the food production is to establish a sound food safety management system as well as secure the food safety for consumers (Hsu et al, 2018).…”

Research on the Influence of Traceability Information of Fresh Agricultural Products on Consumers’ Purchasing Behavior

“…In the event of a quality safety accident, consumers can quickly find the problematic link and actively and effectively protect their rights. Previous studies have shown that traceability information has a positive effect on the improvement of consumer purchasing power (Hsu, Chang, & Lin, 2019). Therefore, this article puts forward the following assumptions.…”

Consumer Perceived Value of Organic Vegetables: Does Ethnic Group Matter?

“…Thus, consumers who are concerned about food safety perceived greater benefits of organic vegetables rather than conventional vegetables. Previous researchers, such as Hsu et al (2016Hsu et al ( , 2019, have consistently found a positive link between food safety concerns and the consumer perceived value of organic vegetables. Based on the above explanation, it is hypothesized that: H1: Food safety concern positively influences consumer perceived value of organic vegetables.…”

“…Hsu et al (2016) found that consumers paid more attention to food safety when it came to the use of chemical additives and pesticides in the processing of vegetables. Those manufacturers that provide complete food safety information to the consumers will undoubtedly increase their perceived values of organic vegetables (Hsu et al, 2019). Thus, consumers who are concerned about food safety perceived greater benefits of organic vegetables rather than conventional vegetables.…”