Trends in Retailing in East Asia

Larke, Roy

doi:10.1007/3-540-28433-8_6

Cited by 2 publications

(1 citation statement)

References 3 publications

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“…It has changed the concern from "how you shop" to "where you shop" (Elms, Canning, De Kervenoael, Whysall, & Hallsworth, 2010). In Malaysia, the growing population, excellent economic growth, and customers modernized lifestyle have advanced the retailing trends (Cao & Pederzoli, 2013;Larke, 2006) resulting in customer preference of hypermarkets for shopping compared to small-scale retailing. One of the competitive edges for the hypermarket retailing compared to other retailers is staging experiential value (Mathwick, Malhotra, & Rigdon, 2001).…”

Section: Introductionmentioning

confidence: 99%

Analyzing The Affects Of Experiential Value Dimensions On Customers’ Extra-Role Behavior

Shamim¹

2018

The European Proceedings of Social and Behavioural Sciences

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The affects of experiential value on customers' in-role behavior have widely been investigated in the past literature. However, there is a dearth of studies discussing the affects of experiential value dimensions (aesthetic value, customer return on investment playfulness, and service excellence) on customers' extrarole behavior like customers' citizenship behavior. The current paper aimed to overcome this gap by examining the affects of aesthetic value, customer return on investment, playfulness and service excellence on customers' citizenship behavior in hypermarkets retailing. The data were collected from 800 customers of Malaysian hypermarket. The data were analyzed through Covariance Based Structural EquationModeling (CB-SEM). The results revealed that aesthetic value and service excellence positively influenced customers' citizenship behavior. Contrary to it, the customers' return on investment and playfulness did not influence the customers' citizenship behavior. The findings showed that the customer possessed citizenship behavior in response to reactive values of hypermarkets. In contrast, the customers did not possess citizenship behavior in response to the active values of the hypermarkets. It is suggested that the hypermarket managers need to find out the ways to develop customers' citizenship behavior based on active value.

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Section: Introductionmentioning

confidence: 99%

Analyzing The Affects Of Experiential Value Dimensions On Customers’ Extra-Role Behavior

Shamim¹

2018

The European Proceedings of Social and Behavioural Sciences

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Japanese Food Product Purchase Intention: Comparing Students with and without Japanese Language Learning Experience

Aisyah

Abdullah

Nezu

2015

Procedia - Social and Behavioral Sciences

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The purpose of this study was to compare the Japanese food product purchase intention between students who studied and who did not study Japanese language at the university. In total 199 usable responses were analysed using an independent sample T-test analysis and a one-way analysis of variance. The result showed a significant difference in the Japanese food products purchase intention between the groups which did not study Japanese language and with those enrolled in Japanese language classes at the university. However, there was no significant difference in Japanese food products purchase intention between different levels of Japanese language proficiency groups.

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Trends in Retailing in East Asia

Cited by 2 publications

References 3 publications

Analyzing The Affects Of Experiential Value Dimensions On Customers’ Extra-Role Behavior

Analyzing The Affects Of Experiential Value Dimensions On Customers’ Extra-Role Behavior

Japanese Food Product Purchase Intention: Comparing Students with and without Japanese Language Learning Experience

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